Remember when finding the address or phone number of a business meant…
About 71 PERCENT of all Google searches end with a user clicking, and many times converting, on websites ranking within the first SERP (search engine results page). Google is BY FAR the leading search engine with almost 4 billion daily searches and is essentially an industry monopoly that’s here to stay, so there’s absolutely no denying how important it is for each and every commercial entity to do as much as possible in terms of ranking well within this ever-noble search engine.
Inevitably, one of the biggest questions everyone has when it comes to SEO is how exactly they can become organically visible to their target audiences within Google. The answers to this question have lead to an entire industry of intellectual and analytical skills, and all of the experts at Big Fish Local consistently remain ahead of the game by keeping up with Google’s ever-changing ranking factors.
So we’ve come together to disclose 10 absolutely crucial ranking factors that all business leaders should be aware of, and of course we can always review some of the other more intricate SEO solutions when you reach out to us for a free consultation!
Domain authority (DA) is one of the leading metrics when it comes to well-established and optimized websites gaining traction within Google SERPs, and a site’s DA rating will usually depend upon a combination of many off-page SEO elements and developing a quality content strategy. This includes things like social shares and inbound links.
The Moz Link Explorer tool is a quick-and-easy way to check your site’s DA, and if you find that you need to raise your DA then you can get started with these two strategies:
Every good website has a good URL, so building up your Google rankings has a lot to do with making sure Google’s bots can rather easily crawl through a matrix of competitive pages and find you. So naturally you’re going to want to help these bots find you as much as possible, and you can begin doing this through:
It’s important to be honest with yourself when it comes to the speed of your own search results, and the truth is that over 40% of all Google users will leave a website when a page takes more than a few seconds to load. Slow sites typically lose traffic, which subsequently leads to lost leads and potential conversions to your competitors.
Google is only going to continue to highly value the overall user experience with your website into the future, so it’s important to implement the following strategies to help improve your website’s speed:
Mobile devices are continuing to climb when it comes to the generation of overall website traffic each and every year, so mobile friendliness and optimization has become a prerequisite for remaining relevant in today’s SEO world.
Google has a mobile testing tool you can utilize to get a quick-and-easy glimpse into just how mobile friendly your website is, and if you need mobile improvements then it may be necessary to go through all of the necessary steps to ensure that your site is being resized for smartphones. You’re also going to need to ensure that your site’s navigation is designed properly for a more seamless user flow on mobile devices.
Our mobile devices have also changed how people go about seeking search engine content, and this includes voice searches via Google Assistant and Siri. There’s clear evidence that voice search is continuing to climb in prevalence along with more ubiquitous mobile searches. After all it’s a lot easier and faster to simply speak into your phone as opposed to typing on a phone’s keyboard!
Optimizing your site for voice search will entail the following:
It’s absolutely critical for all business leaders to never underestimate just how important a high-quality content strategy can be! It’s absolutely essential to develop a comprehensive, useful array of pages that will help you develop backlinks and increase your rankings within your desired keywords.
Some tips to effectively develop your content strategy include the following:
Your content marketing strategy will always go a long way in helping develop your keyword rankings, overall brand visibility, as well as organic traffic metrics!
Links have always been a significant ranking factor for Google, because after all what would the entire Internet be without links connecting sites together? The following three link types are what you should be most concerned about:
Inbound Links: These links are also referred to as backlinks, and they’re a major factor within Google’s ranking algorithm. When authoritative domains link to your website, it’ll always go a long way in proving to Google’s bots that you are trustworthy and relevant to online users. High-quality inbound link building is obviously a lot easier said than done, and it often requires building relationships throughout the Web and having talented writers help you obtain reputable guest posting opportunities.
Outbound Links: When you link to other websites within your content strategies, you should always be making sure that these outbound sites are relevant and will help improve your own site’s overall integrity. One tip with these links is to link to other sites/blogs that are within your same industry or niche.
Internal Links: These links connect different pages within your site, and they’ll help when it comes to improving your page views and the overall time that each online user spends within your site. That’s one of the reasons why it’s so important to always be including links throughout each blog and informational page. Passing along traffic and subsequent authority throughout your website via each online visit will always help when it comes to ranking those pages higher!
Google rankings are highly influenced by how easy it is for bots to crawl and understand your website’s pages, so improving your site’s technical SEO will include the following:
User experience truly is everything, and the Google Team knows this very well. This is why metrics like clickthrough rates, dwell time, and bounce rates will be utilized to measure the overall value of your website. This is one of the many reasons why you should always be optimizing each and every description, title and overall content piece within your website!
Google may have indicated in the past that social media shares don’t play a role as a ranking factor, but this simply just isn’t true. There most definitely is a direct correlation between Google rankings and social signals, and vice versa!
Your site’s social signals aren’t the end-all-be-all when it comes to developing organic traffic, but remaining consistent on social media can always go a long way in terms of achieving results. Social media signals and shares are going to continue to grow as ranking factors, so be sure to do as much as possible on Facebook, Instagram and even Google My Business to develop your overall online presence and keep your content relevant!
This ranking factor plays a significant role within all search queries, but particularly local searches. Here are some tips to keep in mind in terms of your business info and online reviews:
The above Google ranking factors will always be a great place to start when it comes to providing your website with that competitive edge that’ll inevitably help you stand out within your industry. Every business leader should also have a thorough understanding that Google is always striving to provide its users with the very highest quality with their search results, so putting in the extra effort and getting assistance from SEO experts will always go a long way in providing the ROI you’re looking for with your digital marketing initiatives!
The Big Fish Local team has helped countless businesses when it comes to ranking higher in Google and developing the conversions that lead to long-term clients, and we can do the same for you and your website as well!
So be sure to reach out to us online or call us at 614-945-4544 to get in touch with our team and coordinate a website audit so we can begin the process of making the improvements you’ll need to bring your SEO dreams to fruition!
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