Remember when finding the address or phone number of a business meant…
Every business’ SEO initiatives are mainly oriented around building traffic metrics and conversion rates, which subsequently leads to more brand awareness and increased revenue. This may seem rather simple, but the process that goes into getting a commercial URL to that metaphorical Mount Rushmore on top of Google SERPs (search engine results pages) is a lot easier said than done.
But that’s exactly where the Big Fish Local experts come into play, and on this page we’re going to delve into 10 of the most important SEO tips that help our clients gain more revenue and ultimately see the unbridled ROI in our specialized services.
This article is basically a brief overview of how we go about tackling each of our clients’ digital marketing strategies from the ground up, and if you have any further questions or concerns always feel free to contact us online to get in touch with our team!
#1: Picking The Right SEO Keywords
Keywords are the fundamental building blocks of SEO strategies, and you can almost think of choosing the right keywords like investing in the right stocks. Just like in the stock market, the bigger and better keywords will have much more competition and subsequently a higher cost; so taking many different factors into consideration in these beginning stages is what ultimately sets businesses up for a higher likelihood of quicker turnaround times and an overall better ROI.
Some of the factors to consider in terms of choosing the right SEO keywords include:
#2: Recognizing How You Compare With Your Competitors
SEO is one of the most competitive digital interfaces, so the only way to get a leg up on your competition is to conduct very thorough analyses in terms of search engine performance to see how you rank against those who could potentially procure your prospective online users.
There are countless factors that come into play while our team conducts competitive analyses, but the following are some of the most important:
#3: Implementing Technical Website Improvements
Although having a good understanding of extensive SEO analyses is a necessary cornerstone of any digital marketing campaign, at a certain early stage it becomes necessary to see tangible improvements within your website’s technicalities.
Cleaning up your website from a technical standpoint includes improving the following:
There are countless businesses that invest a ton of money into the aesthetics of their website, but then realize that their aesthetic improvements aren’t helping as much as they thought they would because their site’s overall functionality still requires substantial improvements.
So cleaning up your website goes so much further than making it look pretty!
#4: Optimizing Your Existing Pages For Google
When your website looks nice and is functioning properly, you’ll still need to make improvements to your existing pages. Some optimization tips to keep in mind include the following:
When you optimize each page within these provided parameters you’ll be able to better ensure that your existing pages are catalyzing the tangible results that your business needs prior to creating more content.
#5: Optimizing Local SEO Properties (Google My Business & Social Media)
As you can probably imagine all of us at Big Fish Local take local SEO very seriously, and this is because we understand how critical it is for all businesses to be ranking well for search engine users within their relevant markets.
One of the first and foremost concerns when it comes to optimizing your website for local SEO initiatives is to optimize your Google My Business account, because this will help you to rank better within Google Maps and help you garner more exposure within your community.
Online reviews are also a big part of building your business’ local presence, which is why we always recommend that you provide incentives to existing customers to create these types of Google and online directory reviews.
#6: Building Any Missing Pages
The previous 5 tips were mainly oriented around what you need to do in terms of improving your existing SEO standing, but this next tip is about increasing your SEO efforts to maximize your site’s content and informational prowess.
This means closely examining your website to see if there are any service pages that could be missing, and looking through your competitors’ websites to see what they have that you might not currently include. Some common pages that businesses neglect include things like FAQs, News and Blogs, About, and many other types of authority-building opportunities.
#7: Creating SEO-Friendly Content (Including Blog Pages)
Blogs truly are a critical part of any business website, and taking blog creation seriously is always imperative towards SEO initiative success. Frequently posting blog articles can exponentially improve your chances of ranking highly within search engines, and a blog also helps build brand awareness and trust on social media.
Google will always reward content that answers your target audience’s questions, and it’s always important to remain focused on the overall quality of your blogs. Some factors to consider while implementing your blog content strategy include:
#8: Building Backlinks
A backlink is a link that refers back to your website from another one, and within SEO these links are considered to be like votes of confidence for your site’s overall authority and existing content. It’s important to take backlink strategies seriously because they always carry a lot of weight in terms of Google’s algorithm.
Generally the more backlinks you have the more Google assumes your site is an authoritative figure within your industry, which subsequently leads to your site ranking higher within certain SERPs.
There’s no doubt about it that business owners must remain proactive in terms of their backlink initiatives, because the more you obtain is directly connected to the higher you’ll rank!
#9: Tracking, Measuring and Analyzing
None of the above tips will mean much if you aren’t being vigilant towards measuring, tracking and analyzing all of your data as it continuously changes.
This is a big part of why working with an esteemed digital marketing firm like Big Fish Local becomes so valuable, because it always goes a long way when you have experts closely examining your data and anticipating what will be needed next.
Some of the Key Performance Indicators (KPIs) that we closely monitor for each of our clients include:
KPIs aren’t the end all be all when it comes to analyzing the progress of your digital marketing strategies, which is why our team also remains closely focused on the following metrics:
#10: Making Adjustments Based Upon Our Analyses
This last SEO tip is oriented around remaining on the cutting edge of your respective industry, as well as digital marketing progress.
We’re always confident that our clients will continuously see incremental improvements throughout every part of their strategies, but we’re also confident in ourselves that we’ll never become complacent and will always be striving to provide even greater ROMIs as metrics develop and new necessities arise.
Reach Out To The Big Fish Local Experts Today For A Free Consultation!
Our team of experts has been helping countless business owners take the next step up with their digital marketing strategies, and we understand if this SEO guide might seem a bit overwhelming or confusing.
There’s no denying how difficult it is to be successful within SEO campaigns, which is why firms like Big Fish Local are here to help businesses throughout every step of the process.
Always feel free to contact our team online or call us at 614-945-4544 to let us know about your situation. We’ll be able to provide you with valuable feedback and strategy recommendations that will ultimately help you utilize SEO to the point where you’re turning dimes into dollars!
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