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It’s always really important for business leaders to remain on the cutting edge of their digital marketing strategies, and this means maintaining innovation through staying on top of the latest trends before your competition does.
Let’s face it, 2020 has been a tough year, so let’s start looking ahead to 2021 by going over 10 SEO solutions trends that are surely going to pick up steam throughout the entire digital marketing industry!
Search engine users are many times looking for rather quick answers to their questions, particularly when they’re utilizing voice search, and this desire to not even browse through top search results is why featured snippets will continue to develop into next year.
A featured snippet is the informational box you’ll see provided by Google at the top of search results in answer boxes, and Google actually decides which pages and pieces of information get to go within these answer boxes by matching search queries with content pieces via its complex algorithm. It’s important to note that Google will always strive towards providing searchers with the most useful information possible for their featured snippets.
When your site earns a featured snippet, it’ll undoubtedly go a very long way in terms of helping you develop your traffic metrics. Featured snippets also are a bode of confidence from Google by them telling users that your site is the most reputable based upon their query.
One tip to keep in mind regarding featured snippets is that your content should try to answer questions really quickly, and even making your H1 titles a question and then directly answering this question in the first sentence of the page is a good strategy towards getting Google’s answer box attention!
Google’s algorithm has come a long way over the years since it first got its beginnings, and these days keywords aren’t necessarily as important as search intent when it comes to getting your pages to rank highly in your most desired SERPs (search engine results pages).
Search intent is a digital marketing term that refers to a search engine user’s general motives behind any given query, so this will directly refer to whether or not they want to buy something, if they’re looking for specific information, looking for local business locations, comparing products, etc.
This is why keyword phrasing and strategies are going so much further than simply implementing keywords in content, because now digital marketing specialists like the Big Fish Local team are constantly considering why a search engine user is typing in certain keywords in Google.
Answering these why questions will be absolutely critical with content strategies going into 2021!
No one likes to wait for webpages to load, and about 25% of all Google users leave sites when load time is more than a few seconds.
But your website’s speed isn’t just a crucial aspect towards your conversion rates, it’s also an increasingly important ranking factor. Even Google’s web crawlers won’t stick around too long on your site if it takes too long to load; and slow websites generally get higher bounce rates, which is terrible for rankings!
Mobile optimization is going to continue to be a growing trend in 2021 as well, so you’re going to need to hone in on your website’s speed on phones as well. Some tips to keep in mind when it comes to improving your website’s speed include taking out all of your unnecessary redirects and reducing/compressing your image sizes.
Everyone has heard how your content needs to be “high quality” in order to rank higher on Google, but what exactly does this mean? A common acronym utilized within the digital marketing world is EAT, which stands for expertise, authoritativeness and trustworthiness; and EAT is a good place to start when it comes to improving the overall quality of your site’s content.
Expertise refers to engaging your readers by letting them know how they’re getting their information from a highly knowledgeable source, and that you’re an expert within your specific field. This means conducting comprehensive research into your target audience’s search intent and then going above and beyond to cater to this intent.
Authoritativeness refers to online users associating your brand with specific products and services, and this primarily includes backlinks and other sites referring to your website and talking about your brand. There are countless opportunities when it comes to backlink strategies and developing your site’s overall authority.
Trustworthiness refers to online readers being able to count on your website for accurate and dependable information. This will directly relate to things like online reviews and general trust that permeates throughout your brand’s entire online presence.
Your website is surely going to need to continue to develop more consistent content via blogs and other informational pages, and these pages should generally be pretty long too.
The more content you create, the more likely you’ll be able to thoroughly answer your target audience’s questions and rank higher in your most desired keywords. It’s usually important to mainly focus on about one keyword phrase per content piece, so the more content you develop the broader your site’s keyword portfolio will become.
Google is also continuously preferring content pages that are very useful and packed with information, which means that 1,500+ words per content page should be around what you aim for in many instances. Word count isn’t a ranking factor, but the longer your content the more opportunities you’ll present for keyword variations, backlinks, and simply maintaining longer user sessions.
Although some people think that local SEO had a bit of a slip throughout 2020 due to the COVID-19 pandemic keeping people inside their homes, this is surely going to change into 2021. Even in 2020, about half of all Google searches were oriented with a local intent, so it’s becoming more important than ever to prioritize your local SEO strategies to stay on top of your competition.
Local SEO is going to be bigger than ever in 2021, and staying on top of this niche within digital marketing will help make sure that your target audience knows you exist and are there for them!
It’s pretty well known by most business owners that social media marketing is completely oversaturated no matter what industry you’re in. Every business wants to develop the “perfect” messaging, but a lot of brands fall short on making an impact.
The biggest keys to social media marketing success is to develop niche content towards your target audience that you think would engage them the very most, and this may require a good amount of experimentation on every social media channel.
You’ll need to solidify which outlets are most important for your target audience, experiment with content, and always be striving towards developing your brand’s image through your social media content and links.
Voice search strategies are going to continue to develop into 2021 as more and more online users utilize tools like Siri and Alexa to ask questions. These devices have undoubtedly changed how people utilize the Web, and this has subsequently made it necessary to re-think how brands go about keyword research and targeting.
It’s now more important to focus on long-tail keywords and full questions with your keyword strategies, because this is typically how people utilize voice search.
Online users are changing how they go about making their purchasing decisions, because now it’s more common to read online reviews and compare brands rather closely before coming to a final purchasing decision.
This makes it extremely important for brands to continuously re-grab their leads’ attention, which leads to cross-device targeting and remarketing. These are the types of marketing strategies that make online users feel as though Facebook and Google know what they’re thinking!
Consumers now want so much more than just a product or service from their brands and purchases, and customer experience is going to continue to grow in importance throughout 2021.
It’s now more important than ever to be as memorable as possible as you present your brand and what you provide to your target audience, because this can ultimately be what sways people to you and gives you an invaluable competitive edge!
Although 2021 may seem somewhat far off, this is the time when your brand should start preparing for your next big digital marketing move.
The experts at Big Fish Local are always here to answer your questions and help you develop your SEO strategies towards obtaining incredible ROIs, so reach out to us online or call us at 614-945-4544 to get in touch with our team who can help you get started towards making the most of your 2021 strategies!
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