Pay Per Click, commonly abbreviated as PPC, is the backbone of many online marketing campaigns. Within the world of Google AdWords, it uses a bidding system to decide whether to show your ad or another company. If you’re just starting to dive into the world of paid advertising campaigns, we can understand your (potential) trepidation. PPC can feel overwhelming to set up. These are four PPC tips for success that can help you overcome your hesitation to add this to your marketing plans.
Create your budget
How much money can you spend on your PPC campaign? How much profit do you make off of a given sale?
Before you try any of these other PPC tips for success, you must know how much you can afford to spend. Just like you set a budget for your family vacation, likewise, you should set a budget for your PPC campaigns.
Create an Ad Group
Next, get started by creating an Ad Group within Google AdWords. These are campaign-specific “folders” so to speak where each of your PPC ads that are tied to your current promotion or product will be organized. In other words, if you have a group of ads that have a shared objective or goal, then they should all be a part of the same campaign group.
Create compelling copy — which includes numbers
There’s a reason that we’re mentioning “numbers” for the second time today. PPC tips for success often revolve around ROI. What drives ROI? Revenue. Without revenue, your company can’t grow.
Likewise, your PPC ad copy should be compelling, clearly conveying the value you offer. One way to do that effectively? Specifically, mention numbers in your ads. This can include a percentage off sale, the specific cost of a product, or even a flat-rate discount.
Create campaign-specific landing pages
The above example also alludes to the fourth of our PPC tips for success. Campaign specific landing pages are a great tool within your PPC strategy. There, you can track the specific visitors to your site from your PPC ads while, again, showcasing specific sales or promotions that your company is running.
Think of it this way: of these two options, which seems more effective for conversions? Option 1 is to send a PPC-based visitor to your homepage where they have to sort through everything you offer. Option 2 is to send a PPC-based visitor to a landing page where they can easily download or purchase the advertised offer.
The unifying thread throughout our PPC tips for success
You may have noticed that for each of our four PPC tips for success, we encouraged you to create something. First, create your budget, then create an Ad Group, then create copy, and finally create campaign-specific landing pages.
For the content creator who has focused on organic results for so long, PPC can feel like the anthesis of how you traditionally work. Nevertheless, each of our PPC tips for success requires the expert creation of something.
In other words, PPC and organic marketing should work together. This can be challenging, and our team would love to help you sort through all of these. If you’re ready to build a PPC campaign that converts visitors into leads and leads into customers, then contact us HERE. We’ll go over your goals and help you develop the right plan so that you can achieve success.