4 Reasons Why Your SEO Strategy Needs To Focus On Content Marketing

4 Reasons Why Your SEO Strategy Needs To Focus On Content Marketing

content marketing goes a long way in terms of increasing digital marketing results!

SEO strategies require an extensive amount of attention towards content marketing, and the Big Fish Local experts are here to explain why!

content marketing goes a long way in terms of increasing digital marketing results!


It’s always pretty hard to gain the friendliness and liking of strangers, and a job interview is a good example of this. Sure, you can go into an interview with a lot of information memorized and ready to go, but you’re always going to need to convey this information in a meaningful way that exemplifies your personality and work ethic. But when you’re able to take the key points you have in mind and implement this information within an authentic conversation, then you can potentially have a great first impression!

This same combination of information and conveyance is very similar in terms of the relationship between SEO strategies and content marketing. SEO will never be quite enough when it comes to building organic traffic and seeing your marketing investments come to fruition, and this is because content marketing will be the necessary strategy to fulfill your goals. There is also a vice versa effect with content marketing, because you’ll need SEO strategies to help boost your content’s organic reach.

On this page we’re going to delve into the interrelated relationship between content marketing and SEO, and we’ll be providing 4 crucial reasons why content marketing is so important for SEO solutions. All of us at Big Fish Local understand just how important it is for our clients to build trust amongst their followers, and we are experienced in knowing how the combination of SEO and content marketing undeniably fosters trust online!


What Exactly Is Content Marketing?


Content marketing is the effort of developing and distributing consistent content pieces for your website with the intentions of connecting this content with your target audience, which ultimately helps develop brand awareness and more leads.

Great content will always go a long way in terms of helping your business develop potential leads into conversions, and it also helps your brand stand out amongst your competition. There’s no doubt about it that high-caliber content requires an extensive amount of research and implementing a variety of strategies towards reaching established goals, and the content specialists at Big Fish Local are consistently helping clients when it comes maximizing the following:


  • Greater lead flow and ROMI (return on marketing investment)
  • Brand awareness
  • Industry leaderships
  • Overall digital marketing strategy satisfaction


Common Benefits Of Content Marketing


Some of the most common benefits associated with content marketing strategies include the following:


  • Gaining meaningful, natural exposure
  • Building domain and industry authority
  • Establishing added trust amongst your online leads and website visitors
  • Providing valuable information for leads to help them be more prepared to work with your company
  • Educating your target audience about the services and products you provide


4 Reasons Why Your SEO Strategy Needs To Include Content Marketing


A lot of digital marketing experts would consider content marketing and SEO as a necessary partnership for successful campaigns, and this is because they work well together in terms of developing traffic metrics and converting your website visitors into new clients.

This may sound pretty convincing in a general sense, but the following are 4 more intricate reasons why content marketing is so crucial for your digital marketing success:


1. High-Quality Content Ranks Well On Google


Content marketing strategies are a part of the many important Google ranking factors that you’ll have to highly consider throughout your campaign, and Google does a pretty good job at deciphering high-quality content. Google is always going to be looking for informational pages and blogs that are in-depth and provide an ample amount of useful information to readers.

Some of the benefits associated with high-quality content from an SEO perspective include the following:


  • Utilizing critical keywords within content pieces that can help you rise in SERP (search engine results page) rankings, which then leads to higher traffic and engagement.


  • Garnering backlinks from other sites due to your site’s great content, which helps prove to Google that your brand is trustworthy and relevant for your target audience.


  • Avoiding potential downgrading due to keyword stuffing, because high-quality content will prove that your site is more focused on providing tangible value to readers.


2. Content Marketing Further Develops Great User Experiences


User experience is extremely important to Google, and this is why both SEO and content marketing need to counter-balance each other in order to bring marketing goals to fruition.

Some tips to keep in mind regarding using SEO and content marketing towards your site’s overall user experience include the following:


  • Technically optimizing your content to make sure it looks great and is easy for readers to navigate and reach other pages on your site.


  • Consistently creating content with SEO elements that develops a better sense of community permeating around your brand.


3. United Content Strategies Will Deliver


When you correctly combine SEO and content marketing strategies together, you’re going to have a whole collection of content pieces that help develop your conversion rates, search visibility, customer journey and overall brand awareness. Great content strategies go a very long way in terms of simply drawing more eyes to your website, and you’ll also see tangible improvements within:


  • Keyword rankings
  • Conversion rates
  • Organic traffic metrics
  • Customer satisfaction
  • Customer loyalty/visit frequency


4. Developing The ROI Of Your Content


When you keep all of the above factors in mind while developing your content, you’ll inevitably start to reap the benefits of increasingly higher value with each content piece.

The Big Fish Local team will always help you to better recognize the developments within your most important metrics, and how your content strategies help drive this ROI through lead quality, SEO success, increased traffic and engagement, and so much more!


Reach Out To The Big Fish Local Experts To Learn More About Our Content Marketing Strategies!


Getting to the top of your most desired SERPs won’t necessarily lead to higher revenue, and this is primarily because you’re going to need to win people over in a more intrinsic way. This type of intrinsic lead development is many times represented through strong content marketing strategies!

Here at Big Fish Local, we fully understand how each and every one of our clients is 100% unique; which is why we develop one-of-a-kind strategies that provide businesses with the competitive edge they need to gain traction with their target audience and overall digital landscape.

So always feel free to reach out to us online or call us at 614-945-4544 to get in touch with our team and learn more about how our digital marketing expertise can help you fulfill your SEO dreams!



related blogs


CBF Grow Your Business Expo

On Tuesday, 11/14/17, Big Fish Local staff members attended Columbus Business First’s Grow Your Business Expo at COSI…

All Rights Reserved © 2021

Made with by Big Fish Local