Remember when finding the address or phone number of a business meant…
Whether we admit it or not, we’re all susceptible to trends, and this directly relates to social proof. Social proof is the concept that people are going to follow behind the actions of the overall masses, and it also pertains to people believing that certain groups are possibly more informed than they actually are.
Of course social proof is more of a social psychology subject, so what exactly does this have to do with your business developing leads through customer reviews? Well, in general your customer reviews are your business’ social proof. Your leads will inevitably be more likely to believe the people who have already experienced your products/services and had great things to say about your company online.
And the truth is that your leads have every right to believe in your online reviews, because why wouldn’t they? If your business can obtain dozens upon dozens of positive online reviews then it’s a true testament to how your team has done a great job!
Below we’re going to go into more depth in terms of the benefits of online reviews, and we’re also going to provide 5 tips from our review management specialists about getting great reviews from your clients and developing more!
The following are just a few of the many benefits of online reviews that your business should be aware of:
Search engine algorithms of all types are looking for businesses that have gained a ton of reviews, so the higher review volume you have the more likely you are to rank higher in SERPs (search engine results pages) and on social media platforms like Facebook.
It’s important to understand that search engine algorithms are always doing their best to provide online users with very comprehensive results that go above and beyond to meet their specific needs, and your customer reviews are a testament to your business meeting your past clients’ needs.
So in many ways your online reviews are a big part of how your business can build online authority within your niche industry, which then leads to a much-improved search engine visibility!
Online reviews go so much further than just helping to build trust with search engines, and this is because there is a proven, tangible impact on how reviews build trust with your existing and potential customers. These days online users are reading company reviews more than ever before, and it’s generally a high likelihood that they are reading your reviews prior to reaching out to you.
This is why only having a few reviews can be really detrimental to your overall chances of converting your leads into long-term clients, and it all comes back to the social psychology concept of social proof. You need to build the trust of your leads through online reviews, because without a significant amount of reviews it seems as though only a small amount of people have thoroughly enjoyed working with you!
It’s inevitable that more customers are going to lead to more sales and increased company revenue, but there’s also some credible industry data to show these improvements. Businesses that strongly implement online reviews within their digital marketing strategies are likely to benefit from an 18% increase in sales!
So in general your leads will be more likely to invest in your business if they like what they’re reading within your online reviews!
Your business’ online reviews should be equally as informative for your team as they are for your potential clients, and going through your reviews will undoubtedly provide some added clarity in terms of the overall perception that people have of your business.
There is always a great interaction opportunity when businesses respond to their reviews, and this is increasingly important as more and more transactions are conducted digitally. It’s also likely that the information you find in your online reviews may inspire your team to develop certain changes towards your products/services, and it may inspire marketing shifts as well!
It’s of course always a dream come true for business leaders when customers write nice remarks about their company, and this comes to fruition through online reviews. It’s likely that many of your online reviews will reveal personal stories and experiences about how people worked with your business, and these stories are always of great interest to future leads.
Online leads will always associate your company with what is written in online reviews, and this is a great way to continue to develop your brand awareness!
It’s pretty common for businesses to have more trouble getting the opinions of their customers as compared to getting customers to continuously purchase their products/services, and this is why encouraging customer reviews is so important.
The following are 5 tips that you should keep in mind when it comes to gaining more online reviews:
Creating a social media management strategy that asks loyal customers to leave a review is many times a really great strategy, and this is partly because your social media followers will have the spare time to leave a review considering that they’re already scrolling social media!
It’s also likely that your social media followers are loyal clients, and they’ll be likely to want to say good things about your company online and let people know what they think about your team.
As we all know very well, people sometimes simply need an incentive to do just about anything. This can directly coincide with your review management strategies, because providing certain rewards for online reviews can be an extremely effective approach.
These rewards of course shouldn’t put your business in any kind of financial trouble, but it can be something small like a $20 gift card or a 20% off coupon oriented towards their next purchase.
Email marketing will always be a major factor when it comes to online review management, and this is partly because your past clients more than likely left behind their email information when they began working with your company.
Your business’ contact list of past clients will always be a good place to start when it comes to review management strategies, because they’ll be the people who have something to say. It’s many times a good strategy to implement automated emails that go out to clients as they receive their products/services, and these automated emails can initiate the incentive for customers to leave behind positive reviews!
Net Promoter Scores, or NPS surveys, help provide information in terms of just how satisfying your customers’ experiences have been. These surveys help collect valuable data that can let you know how likely your customers are to recommend your company to other people.
This type of customer satisfaction information can provide you with direct insights into how satisfying your products/services generally are, and they can help you locate satisfied customers that you can more easily incentivize to provide a positive online review.
It’s always important to make things like online reviews as automated and as simplified as possible, and this is mainly because people don’t want to feel as though they’ve been given a chore. The following are some tips to keep in mind when it comes to making your online reviews as easy as possible for your customers:
The Big Fish Local team is comprised of many different digital marketing experts that specialize within a whole variety of SEO solutions, and one of these solutions that we take very seriously is review management.
The ReviewFish team is always here for your business when it comes to making the most out of your online reviews, so always feel free to reach out to us online or call us at 614-945-4544 to get in touch with our team and let us know how we can help bring your digital marketing dreams to fruition!
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