5 Profound Benefits Associated With Video Marketing

5 Profound Benefits Associated With Video Marketing

video marketing is a big part of an internet marketing and digital marketing solutions

Video marketing is a growing digital marketing trend that provides tangible results for businesses of all types!

video marketing is a big part of an internet marketing campaign

 

There’s no denying just how fast-paced the digital marketing world is, which is why it’s so crucial for businesses to continuously find new ways to help their brand stand out amongst their competition and speak volumes to search engine users.

Video marketing of course is nothing new, but it’s still one of the most effective and powerful outreach methods within a comprehensive SEO strategy. And today video marketing is more important than ever before, because when you think about it we’re all being sent funny videos and emotionally-charged messages all of the time from our friends and family!

These days everyone is extremely busy, which is why they typically would prefer to watch a few minutes of video as compared to reading information for over 15 minutes. There are many benefits associated with an effective content marketing strategy, and on this page we’re going to be honing in on 5 profound benefits that are directly connected to video marketing.

So here are 5 absolutely critical benefits for your business that you can experience when you invest in video marketing:

 

1. Boosting Your Conversion Rates

 

Like we just mentioned above, your video marketing strategies should always be viewed just like any other investment. The good news in terms of an ROI on video marketing is that there are proven statistics stating that conversion rates dramatically increase when businesses implement successful video marketing strategies.

Compelling videos do wonders in terms of influencing consumer and search engine user behavior, and many times this added bit of persuasion is exactly what businesses need to convert leads into customers.

There are of course many different angles you can take with your video marketing strategies, but no matter which route you take you can count on your videos being effective selling tools!

 

2. Videos Are Incredible For Your Email Marketing Campaigns

 

Everyone’s inbox is constantly being flooded with email marketing messages from countless businesses, which subsequently makes it more difficult for the average brand to have their emails actually opened.

But simply putting the word “video” in your email subject line can always go a long way in terms of developing your open rates. There’s so much that goes into the art of developing email marketing subject lines, but videos have been proven to be the true bread and butter that provides tangible results for these types of outreach messages.

Videos also just happen to be very effective when it comes to showing your target audience how to utilize your products/services, or express an idea or message that can be somewhat difficult to get across via traditional written word text.

 

3. Google Loves Video

 

Search engines like Google are constantly looking for engaging content, and nothing really gets the job done in terms of long, high-quantity page views like video content.

YouTube also just so happens to be the second most popular search engine behind Google, so your overall visibility on YouTube is actually an important aspect of any SEO strategy.

And when you share your video content on social media and advertise it to wide audiences, you can experience some great results in growing your brand awareness!

 

4. Building Credibility And Trust

 

Video content is an awesome way for businesses to develop their brand’s overall personality, and connecting with your target audience via video always goes a long way in terms of building trust.

Product videos are crucial when it comes to swaying search engine user decisions, so it’s safe to say that educating your target audience via multimedia content will build the credible foundation that you need for long-term, digital marketing success.

 

5. Encouraging Social Shares

 

We live in the age of viral videos, and this means that people like to share video content amongst their friends and family on social media. This means that you’ll always have a great opportunity to showcase what you and your brand stand for in fun ways that engage viewers, and the more shares you obtain the more you’ll reach people you otherwise wouldn’t have been able to!

 

Reach Out To The Big Fish Local Team To Learn More About How We Can Support You Through Video Marketing!

 

Big Fish Local has helped countless businesses through a whole suite of digital marketing solutions, and we’ll be sure to support your efforts as your interest in video marketing investments grows.

So always feel free to reach out to us online or call us at 614-945-4544 to get in touch with our team and let us know how we can help you with your video marketing efforts!

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