5 Ways To Optimize Your Content Marketing Strategy

5 Ways To Optimize Your Content Marketing Strategy

content marketing is a big part of the SEO solutions from Big Fish Local

Content marketing is one of the most important aspects of your digital marketing campaign, so here are 5 tips to make the most out of your company’s content!

content marketing is a big part of the SEO solutions from Big Fish Local


Content marketing is by far one of the most important factors that business leaders need to keep in mind when it comes to obtaining tangible results from their digital marketing campaign, and this is largely because Google and other search engines recognize and reward websites that take their content seriously!

But some of the biggest issues that countless companies face in terms of their content production are overall efficiency and consistency. It’s one thing to develop a really great blog article or landing page that drives conversions, but web page ranking developments are only achieved through proving to Google that your site is an overall more reputable source as compared to your competitors.

Google judges a website’s authority and industry prowess through the quality and quantity of content pieces, which subsequently means that business leaders need to focus on their production management and work smarter in order to ensure that they’re doing more than their competitors from a content perspective.

What’s great about working with the Big Fish Local team for your content marketing strategy is that you’ll obtain direct access to many different industry specialists who understand what needs to be written within your website, who the content should be oriented towards, and how to persuade your target audience towards conversions.

So below are 5 expert tips from the Big Fish Local content specialists to help you increase your strategy’s overall efficiency, and more quickly drive the tangible marketing results that you’re looking for through your content!


1. Consider Your Digital Marketing Campaign As A Whole


One big mistake that a lot of businesses make with their content marketing strategy is that they’ll spend way too much time only focusing on one article at a time, and then they end up lacking the publishing consistency to effectively persuade their target audience and leave their mark within Google rankings.

So what we recommend is taking the time to brainstorm your long-term goals and topic ideas for at least a month at a time, if not longer. When you can ensure that your content strategy is bringing in multiple SEO pieces together at a frequent pace, you can better drive a potential client (and Google) towards increased brand awareness, investment considerations and ultimately purchasing (and ranking) decisions.

What you’ll undoubtedly want from your content strategy is having one content piece being worked on with several other pieces in a queue. This will help you develop more content pieces in a faster amount of time, and it’ll also go a long way in terms of more efficiently providing your site with the SEO juice it needs!


2. Focus On User/Reader Experience


Some of the main user experience factors with your website’s content that you should keep in mind include how they’ll end up finding the content online, and where exactly they’ll interact with your website as whole.

This means that you’re going to need to post your content within a lot of other avenues besides your company blog, because the odds are that your target audience isn’t searching the Web to read your blog content. So here are some tips to keep in mind in terms of improving your content’s user experience:


  • Optimizing for SEO: SEO has been and still is the very best way to be found online, and high-quality SEO strategies can help put your site’s content at the top of your most desired SERPs (search engine results pages). So your content should always go a long way towards benefitting a search engine user’s intent, but it should also go above and beyond to enhance the Web user’s customer journey within your website.


  • Optimizing for mobile-friendliness: The industry trends towards mobile Web users are only continuing to grow, and these days about 50% of all online users are on their phones. So it’s safe to say that your target audience is going to consume your site’s content on their mobile devices, which means that your content must be fully ready for these users. This includes improving your load time and content formatting to be organized within a phone’s dimensions.


3. Getting To The Answers


It’s important for business leaders to understand that Web users are typically coming to a company’s content for direct answers, and they’re not necessarily looking to be entertained by your content.

That’s why it’s generally best to always get straight to your content’s answers and be simple when expressing these answers, because giving your readers what they came for is a big part of developing the right type of first impression and maintaining high-quality customer relationships.


4. Prioritize The Value Of Your Content


One of the very best marketing assets your website will develop is high-quality content that your target audience finds valuable, and the following are some tips to add value to your content:


  • Being frugal with keywords per content piece: Some businesses think that they can simply stuff as many keywords as possible into a single content piece and effectively make the most out of their content marketing by killing multiple birds with one stone. But this is actually a HUGE mistake! It’s always important to focus each content piece on 1-2 relevant keywords, because going too far with your keyword targeting can actually have a detrimental effect on how Google and other search engines view the trustworthiness of your company.


  • Always be brave enough to go in-depth: When you want your content to be easy or simplified you can actually come off as not knowing the intricate details as to what you’re talking about (which is never good for your credibility). That’s why you’re always going to need to go above and beyond and conduct a ton of research in order to provide content that’s actually educational and informative for your target audience.


  • Deliver on your promises: If you provide a question within your piece’s headline, then you better be sure that you thoroughly answer this question to the point of fully satisfying your readers. No one likes being misled by a catchy headline, and your readers are the people that you should care about the most!


5. Make Sure Your Content Is Easily Skimmable


It’s important for business leaders to understand that some of their content readers will only read about 20% of the webpage, which makes it incredibly important to organize your content in a way that’s easily digestible and easy for readers to skim through.

Here are some tips to help you with your content’s organization:


  • Use a lot of subheadings: Subheadings will definitely go a long way in terms of breaking up a lot of information, and this makes it easy for people to see what your content entails without reading through the details of each section. This subsequently means that your subheadings should always be informative, clear and engaging in order to stop a skimming reader and make them want to learn more details.


  • Use bullets: Bullet lists are great at helping you go in-depth while also quickly listing the important items that your readers should know about.


  • Use CTAs: CTA is an acronym for call-to-action, and you’ll want to make sure that each content piece’s CTA is noticeable, directive and friendly. Don’t leave your readers guessing about what’s next, and guide them to the right pages to get in touch with your team and learn more about the piece’s subject.


Reach Out To The Big Fish Local Team To Learn More About How We Can Support Your Content Marketing Strategy!


Big Fish Local has helped countless businesses take their struggling websites to new heights through Google rankings on highly-coveted SERPs, and one of the most important ways we do this is through high-quality, effective content marketing strategies.

So always feel free to reach out to us online or call us at 614-945-4544 to get in touch with our team and let us know how we can support your content initiatives!

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