6 Social Media Management Strategies To Support Your Business

6 Social Media Management Strategies To Support Your Business

social media management

Understanding the importance of these social media management strategies can do wonders for your SEO initiatives!

social media management

These days everyone is going online and embracing an entire world of digital living and recommendations from friends and followers to do just about anything. Whether it’s Yelp for finding a good restaurant, Pinterest for finding recipes, or LinkedIn for professional networking, social media has become a big part of a lot of our daily decisions.

This is why social media management is so crucial from a digital marketing standpoint, and in terms of SEO there’s no denying that social media presence is just behind search engines in terms of overall brand recognition. After all, you may find a specific brand from a Google search, but you’ll undoubtedly want to learn more about this brand via their social media before committing to anything.

Your business’ social channels should be constantly developing relationships with your clientele, but of course social media management isn’t always an easy task. Consider the following 6 strategies and tips to help save you a ton of time, finances, and ultimately grow an engaged social media audience!

1. Focus on Quality

Being consistent in terms of content creation and announcements is always a good thing, but you’ll also want to be sharing content that can be passed around throughout any specific social channel.

It’s also a good idea to consider posting content that is evergreen, meaning that it will remain relevant forever and not necessarily fade in relevance after a couple of weeks. Developing industry insights through your content that will undoubtedly remain relevant for long periods of time is social media gold!

2. Perfect Your Quantity By Analyzing Data

Quantity is almost as important as quality when it comes to social media management, and this is primarily because social media is all about what’s going on RIGHT NOW. The more you post, the more likely you are to drive traffic to your site and obtain more clients. It’s somewhat basic, but it requires an intense attention to detail to perfect!

You don’t want to come off as spammy on Facebook by constantly posting and re-posting any content piece, but you can post the same article when it’s published across several different channels to get the most traction per post.

It’s also important to keep demand in mind when it comes to social media quantity, and this means keeping your eyes out for any industry trends that you’d like to chime in about.

3. Be Friendly

When it comes to social media management, what goes around comes around. This means you should pay some attention to other pages and content creation and be friendly through comments and congratulations. This will more than likely help your page garner more shares and comments on your posts later on, because when you engage with other pages they’ll be more likely to engage with you.

4. Utilize Scheduling Tools

No one expects to be manually posting on their social channels about 20 times per day, so utilizing scheduling tools like Hootsuite or Buffer can do wonders in terms of scheduling out your content in a convenient manner that coincides with high engagement.

Choosing the timing of your posts is a lot easier said than done, so scheduling your content for high traffic times of day can always go a long way.

5. Utilize Your Social Media Page’s Analytics

You’ll never truly understand what’s working and what isn’t in term of social media engagement if you don’t take the time to check out your analytics! When you go through you page’s data, you’ll undoubtedly put your team in a better position to make data-based decisions that will help you better develop your strategies.

The two main metrics you should keep in mind are post engagement and URL clicks, because social media management is always oriented around the general goals of expanding/developing you target audience and getting them to your website.

6. Be Real!

All of us as individuals highly value content that comes from another individual, as opposed to a business account. There’s a general notion that we don’t personally know businesses, and this is what you should try to change through your social media strategies!

It’s crucial to do your due diligence in terms of portraying that your company is a real place, full of real people, who have very real personalities. One way to do this is to actually answer any questions or concerns that you get via your social media comments, because this will show that your company truly cares and has an actual personality beyond any social media façade.

Photos and videos tend to get a bit more attention, and even utilizing emojis helps garner social media engagement. But one thing you should consider when it comes to posting photos on social media is that it will go a lot further if that image is of real people.

Reach Out To The Experts At Big Fish Local For More Information About Social Media Management

Very much like with PPC and SEO strategies, social media strategies are constantly changing and developing as new algorithms emerge and organic visibility changes.

All of us at Big Fish Local understand how important it is to combine your SEO initiatives with an active, engaging social media management. If you have any questions and would like to talk to us further about social media, feel free to contact us online or call us at (614) 945-4544 today to get in touch with one of our experts!

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