7 SEO terms you need to know

How social media builds loyal fans

What if we told you there are well over one hundred and fifty SEO terms? Crazy, isn’t it? SEO is a complex beast with lots of ins and outs. But don’t let that number discourage you. As we’re sure you’ve seen by now, we cover SEO regularly on our blog. And today, we thought we’d talk about seven of the more obscure SEO terms you need to know.

Alt text
The first of our SEO terms is one of two that are a bit more common than the rest. Alt text is essentially an image description. It serves two purposes: supporting your SEO focus for a given page as well as acting as a descriptor for accessibility page reader systems.

Backlinks are sometimes called “Inbound Links” by other marketers. Whichever SEO term you prefer, they serve the same purpose.
Backlinks are other websites that link to your page. For example, your web development agency may put a link to their website within your footer. Likewise, within their portfolio, they’ll link to your site. Together, both scenarios create a backlink to your respective sites.

Duplicate content
Duplicate content is exactly what it sounds like: page content that is duplicated elsewhere on your site. Some duplicate content is to be expected, such as headers and footers.

However, within SEO, duplicate content within your page copy can potentially lead to problems with your SEO rankings. Always strive for original content on each page.

HTTPS stands for Hyper Text Transfer Protocol Secure. It means your site has the appropriate security certificate on it. It’s an SEO term because sites that lack the “S” in HTTP can be penalized within search engine listings.

Keyword difficulty
Keyword difficult is an incredibly important SEO term. You want to aim for keywords or keyword phrases that are easier to rank for, yet have high-volume traffic. The more difficult your keyword is, the bigger of a challenge you’ll have earning SEO authority for it.

Page speed
Another SEO term that is what it sounds like, page speed is an analysis of how fast a given page loads. The slower it loads, the more of a negative impact it’ll have on your rankings.

A sitemap is a listing of each page you want search engines to index within your site. Often, your built-in or plugin SEO tool (such as Yoast SEO) can create an indexable site map for you. Use this when submitting your site to tools such as Google Search Console.

Ongoing SEO assistance from the Big Fish Local team
As we mentioned, there are many more SEO terms. You need to know the most helpful ones, some of which we’ve covered today. There are, of course, the ones we talk about regularly: headers, keywords, meta descriptions, and so on. And of the seven SEO terms we talked about today, some of these we help our clients with regularly.

How exactly? With our ongoing SEO assistance. We’ll partner with your company to review your site’s SEO scores and develop methods to maximize your search engine placement. Sound like something you’d like to learn more about? Then send us a message here! We look forward to getting to know you!