If you’re spending time on your business’ social media presence, you want to be sure that you’re making progress, not wasting your time.
Here are 10 signs that your hard work is paying off, and some tips to try if you’re not quite generating the results you want.
You can measure how many people are clicking through to your website after viewing your social media profile. If your clickthrough rate is low, it may mean that you aren’t posting clear calls to action. You might also vary the times that you post.
Analyze what you post to see which types of content generate the most “likes.” If you’re struggling to get likes, it may mean that you don’t yet have enough followers. Alternatively, your content could be too “salesy,” so try to provide more information and entertainment.
A share is desirable because it exposes your business to a wider audience. Making shareable content can be a challenge though! Think about what your audience is most likely to respond to. Memes inspire people to share, as do competitions where you have to share to win!
On social media, the goal is to start a conversation, not simply broadcast to your followers. This is how you build deeper relationships with your client base. Ask open questions at the end of your posts to encourage people to comment. Remember to respond promptly to comments too.
Like a share, a mention can expose your business to brand new audiences. Customers can become unofficial “brand ambassadors” when they recommend your business to their network. You might encourage this behavior by offering referral incentives.
Your followers might see your posts on their feed, but do they ever visit your profile? If you make your content valuable, they’ll make sure they aren’t missing any posts! Try implementing regular features such as going live once a week or publishing a monthly discount code.
There’s no point publishing excellent content if you have no followers to see it, but there’s no way to gain followers without excellent content! Don’t buy fake followers; this will only harm your social media profile. Instead, build your base slowly over time. Use relevant hashtags to target your desired audience.
To improve your impressions, you might post at slower points of the day when there’s less competition for attention. You might optimize your social media profiles and promote your profiles across the internet and beyond. Impressions = exposure, so this is an important KPI!
What is the ultimate objective of social media marketing? Generating sales, of course! If your profiles are bringing in qualified leads, this is a sign that your strategy is working. If not, you should reexamine the content that you post.
If you’re struggling to make a splash on social media, connect with the experts at Big Fish Local. Using our extensive expertise and experience, we’ll design a social media strategy that serves your business goals.
Contact us today for a free consultation and let’s see how we can make your social media work for you!