Does the mere thought of a new Google update send shivers down your spine? Although Google algorithm updates are designed to make the world of online search a better place, it can sometimes feel like a personal attack on your business, especially if your website is penalized as a result. Fortunately, “forewarned is forearmed,” and …
Although Google’s algorithm updates are dreaded by most marketers, they are actually designed to make the world of online search a better place. Google’s most recent update, The Helpful Content Update, is arguably their most useful algorithm update to date, benefiting both searchers and businesses alike. If you are unfamiliar with this new Google update, …
How Google’s Helpful Content Update Changed the SEO Landscape For the Better Read More »
Is your content not performing as well as you would like? If yes, then it could be because your SEO game is not up to scratch. Fortunately, if you are short on time and resources, there are lots of amazing SEO tools that you can take advantage of. Whether you want to drive traffic to …
The 4 Best SEO Tools to Use to Up Your Content’s Search Engine Game Read More »
Are you a small business owner? Then you need local SEO. This might sound dramatic, but it’s true. If you have any hope of attracting more local customers through your digital marketing efforts, the foundation for this has to be built with local SEO in mind. This blog post will explain why. What is local …
The Importance of Local SEO for Small Businesses Read More »
Relevant, up-to-date statistics are important for any marketing strategy. Without these statistics, a company is effectively blindfolded as they throw their budget at the target. They can get fortunate and hit this target, but the more likely scenario is a big chunk of cash being wasted. By taking the blindfold off and analyzing current statistics, …
What 2022’s Marketing Statistics Could Mean for 2023 & Beyond Read More »
Trying to figure out the best social media platform for your target audience can be a tricky task! With so many options available, it’s often hard to decide which one will get you the most valuable results in terms of gaining new customers and followers. To make this decision easier for you, we’ve compiled all …
Which Platform is the Best Choice for Social Media Marketing? Read More »
As a powerful digital marketing tool, pay-per-click (PPC) advertising allows businesses to reach their desired audiences and generate viable leads. This blog post examines what PPC is, how it works, and why you should consider using it to optimize your business. Read on to understand the potential of implementing PPC advertising to take your digital …
What is PPC Advertising? Exploring the Basics of Pay-Per-Click Advertising Read More »
When you perform a search engine query, you’ll often see two types of results: organic listings powered by SEO and paid ads. Both are based on your search term. One is the result of a hardworking digital marketer. The other is driven by a bidding-based system. Both are important for your digital strategy, and some …
It seems as if you can’t log on to the internet today without hearing about AI. ChatGPT dominated the headlines a few weeks ago as it started making inroads. Even Microsoft and Google are preparing in-browser AI integration. Our homes have smart assistants, every smartphone has AI built into it, and machine learning continues to …
Are you in the middle of your career, or perhaps just starting it out, and considering making a transition into digital marketing? If so, you might be wondering if web design is a good career choice. We think so and have four reasons why it might be right for you. Design is how it looks …
by Big Fish Local