When you perform a search engine query, you’ll often see two types of results: organic listings powered by SEO and paid ads. Both are based on your search term. One is the result of a hardworking digital marketer. The other is driven by a bidding-based system. Both are important for your digital strategy, and some […]
It seems as if you can’t log on to the internet today without hearing about AI. ChatGPT dominated the headlines a few weeks ago as it started making inroads. Even Microsoft and Google are preparing in-browser AI integration. Our homes have smart assistants, every smartphone has AI built into it, and machine learning continues to
Are you in the middle of your career, or perhaps just starting it out, and considering making a transition into digital marketing? If so, you might be wondering if web design is a good career choice. We think so and have four reasons why it might be right for you. Design is how it looks
Although social media marketing has many benefits, today we’re going to focus on one of those specifically: how social media builds loyal fans. Some of these methods touch on human sociological behavior while others have more of an insider feel. Let’s look at six ways you can grow your brand via social media. Authenticity Consumers
Have you ever wondered what it takes to build a successful website? Website design is a skill that requires plenty of creativity and technique to get it right. While some people are natural builders, others need a little more encouragement to get there. Whether you’re a beginner or a perfectionist, every designer needs to follow
What Are The 7 Major Steps To Designing A Website? Read More »
Every day, thousands upon thousands of brands post to their social media platforms. From Facebook to Twitter to LinkedIn and more, social marketing is larger than ever. That means that your visuals — the photos you use to grab your readers’ attention — need to be striking, eye-catching, and overall interesting. Here are our top
What if we told you there are well over one hundred and fifty SEO terms? Crazy, isn’t it? SEO is a complex beast with lots of ins and outs. But don’t let that number discourage you. As we’re sure you’ve seen by now, we cover SEO regularly on our blog. And today, we thought we’d
When is the last time you overhauled your website? This can be as simple as updating some of the site copy or visual content to as complex as an entirely new build. How frequently should a brand revise its site? If this is a question you’ve ever asked or been wondering, read on to find
Although social media platforms haven’t changed significantly over the past couple of years, from time to time there are some updates that affect marketers. Meta recently announced a handful of Facebook ad changes. Some of these are subtle, some might seem arbitrary, and others a welcome change. Here are the top four Facebook ad changes you need
SEO — Search Engine Optimization — is to a website what gasoline is to a vehicle. Yes, you can own the latter, but without the former, it doesn’t do you much good. An SEO strategy should help guide your website development and content creation efforts. And, like the gasoline analogy, you can “boost” your SEO
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