Pay Per Click, commonly abbreviated as PPC, is the backbone of many online marketing campaigns. Within the world of Google AdWords, it uses a bidding system to decide whether to show your ad or another company. If you’re just starting to dive into the world of paid advertising campaigns, we can understand your (potential) trepidation. […]
When working with a company on a website redesign, there’s often a decision that needs to be made: which website platform is best for them? Although Windows and macOS tend to dominate the computer world, there are plenty of choices for your website. These are just six of the options. Today, we’ll give you a
Can you believe how fast 2022 flew by? Are you ready for 2023? We’re asking that question both personally and in terms of your marketing. And while few of us will probably say yes to the latter, it raises an interesting point. What is the state of social media in 2023? How will that affect
Everyone who owns a website has a simple goal: to appear on Google. That process starts with the production of a quality website, continues with the management of your Google Business Profile (often called Google My Business), and finishes with Google Search Console. Of all of Google’s various tools, it may be the most overlooked
Does your business have a website? We hope the answer is yes, and assuming that it is, do you know whether your site is listed on Google? The phrase “If you build it, they will come” isn’t necessarily the case if search engines haven’t indexed it. While there are others, such as DuckDuckGo and Bing,
Paid advertisements are increasingly becoming more and more important to your digital marketing strategy. When budgeting for your yearly ad spend, you first need to know on which platform you’ll be spending most of your budget: Google Ads vs Facebook ads. Is one better than the other? Today, we’re hoping to address that issue so
Most consumers are aware that Elon Musk recently purchased the social media platform Twitter. Internet opinion on this action is incredibly split. Some see it as a strategic and necessary takeover of a platform that was losing money. Others see it as yet another monopolistic consolidation of our current media environment. While we won’t dive
It’s almost impossible today to open your favorite news app or to read about technology companies and see someone talking about Meta. By extension, this often includes conversations about the Metaverse. We thought we’d take a few moments today to address the question, “What is Meta” and what it might mean for the future of
Today, we’re releasing the first in a two-part series to help you plan your paid advertising initiatives. As paid content will continue to grow in its importance in the coming years, we thought an end-of-the-year/prepare-for-2023 checklist would help many of our readers with their upcoming marketing planning. Let’s start by focusing on Pay-Per-Click through Google
Are you a small business owner considering launching a new (or revamped) website? Awesome, we’d love to help you with that! However, we also understand there are times you may need to handle it yourself. That’s why we’ve put together this list of 4 website design tips to guide you along the way. Images are
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