Big Fish Local 
Blog

Home Pro 
With Seth Evans

At Big Fish Local, we love to develop websites from scratch and fiddle with ideas until we find the right one to suit your company’s needs and business goals. However, if you have an existing website and simply want to develop a better outline, we also offer suggestions and analytics on how to increase user engagement and generate more organic traffic to your site.

Our website development plan includes a custom professional website that is designed and optimized for the best customer experience. Your website is the backbone of your company and usually the first representation of your business for online clients. It needs to be an engaging piece of content with elements that excite and inform users of how you can solve their immediate problems.

A top-down view of a team collaborating on digital marketing strategies, drawing colorful icons and charts on a large whiteboard with the words "DIGITAL MARKETING" at the center, representing brainstorming and strategy planning.
  • Digital Marketing ·

What Skills Does a Digital Marketing Agency Need?

Businesses rely on digital marketing agencies to navigate the complexities of online advertising, search engine optimization, content marketing, and social media. A digital marketing agency must possess a combination of technical, analytical, and creative skills to drive results and help businesses stand out in a competitive market. At Big Fish Local, we specialize in helping businesses maximize their online presence by leveraging expert digital marketing…
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A creative collage featuring a hand holding a megaphone emerging from a smartphone screen, surrounded by social media icons like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, symbolizing digital marketing outreach.

The Five Pillars of Social Media Marketing

A Guide by Big Fish Local Social media marketing is a crucial tool for businesses looking to build brand awareness, engage their audience, and drive sales. However, successful social media marketing requires a well-structured approach. That’s where the five pillars of social media marketing come in—they provide a foundation for crafting a strong and effective strategy. At Big Fish Local, we specialize in social media…
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A conceptual image of a person typing on a laptop with floating UI/UX elements, including icons, graphs, and sliders, representing digital interface design and user experience optimization.
  • Branding and Design ·

What Makes a Good Website Design?

A Guide by Big Fish Local Your website often gives potential customers the first impression of your business. A well-designed website doesn’t just look good—it should be easy to navigate, mobile-friendly, fast-loading, and optimized for search engine visibility. At Big Fish Local, we specialize in custom website design that combines aesthetics with functionality to help businesses succeed online. In this guide, we’ll explore what makes…
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A digital illustration of a man holding a megaphone, promoting online advertisements with visual elements representing social media, images, and emails, alongside a target symbolizing marketing precision.
  • Digital Marketing ·

Is Google Ads Manager Worth It? A Deep Dive for Small Businesses

When it comes to online advertising, many businesses struggle with the same question: Is Google Ads Manager worth it? Google Ads Manager is a powerful tool designed to help businesses create, manage, and optimize their online ad campaigns. However, if not used correctly, it can become overwhelming and costly. At Big Fish Local, we specialize in Google Ads Management to help businesses maximize their return…
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A young man and woman are standing side by side, both using their smartphones. The image includes digitally added social media icons, such as a thumbs-up, heart, location pin, message, and video notification, floating around their devices, symbolizing online engagement and connectivity. The man is wearing a white and purple shirt, while the woman is dressed in a green blazer over a white top. The background features a textured white wall.
  • Marketing Strategies ·

Build Customer Relationships by using Social Media Marketing

Building strong customer relationships is vital for business success. Social media marketing offers a powerful way to connect with your audience on a personal level. By engaging authentically and strategically, you can foster loyalty, improve brand perception, and create advocates for your business. At Big Fish Local, we specialize in social media strategies that build meaningful relationships and drive business growth. Why Customer Relationships Matter…
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A group of creative professionals is having a discussion in a modern office space with a white brick wall covered in design sketches, color palettes, and notes. A man in a plaid shirt and glasses is presenting a branding or logo concept from an open booklet to a woman in a striped blouse, while two other colleagues, one with a beard and another with a laptop covered in stickers, listen attentively. The scene suggests a collaborative brainstorming or design meeting.
  • Digital Marketing ·

In-House Marketing vs. Hiring a Marketing Agency

Which is Better for Your Business? When it comes to growing your business, marketing plays a critical role. For many small businesses, the big question is whether to build an in-house marketing team or hire an external marketing agency. Both approaches have their advantages and challenges, but understanding which one aligns best with your goals can make all the difference. At Big Fish Local, we’ve…
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  • Podcast ·

Lighting The Way: Transforming The Landscape Lighting Industry With Ryan Lee

In this episode of the Home Pro Podcast, host Seth Evans speaks with Ryan Lee, founder of Landscape Lighting Secrets, a coaching program that has helped clients generate over $36 million in revenue since its inception in 2021. Ryan shares his journey from cleaning windows to becoming a transformative force in the landscape lighting industry. He discusses the challenges of starting and scaling a business,…
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A laptop screen displays a hand-drawn website layout wireframe with various design elements, including placeholders for images, buttons, text boxes, and navigation menus. The sketch uses black and green highlights to outline different sections and functionalities of the website. The background is plain white, emphasizing the digital planning and web design concept.
  • Website Design/Development ·

Transforming Your Online Presence with Website Designers

In today’s fast-paced digital world, having a professionally designed website is no longer optional—it’s essential. Your website is often the first point of contact between your business and potential customers. A strong online presence can make all the difference in attracting and retaining clients. That’s where Big Fish Local comes in. As experts in website design, we specialize in creating stunning, user-friendly sites that help…
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Two smiling women are sitting on a teal couch, engaged in conversation. One woman, wearing a white shirt and blue jeans, is holding up a Google+ logo sign, while the other, dressed in an orange top and black pants, is holding a tablet. They appear to be discussing social media or technology in a relaxed setting. The background is a plain white wall.
  • PPC ·

A Beginner’s Guide to Google Ads Management

From Keywords to Conversions In today’s competitive digital landscape, effective tools are crucial for small businesses to reach their target audience. Among these, Google Ads stands out as a powerful asset. However, diving into Google Ads without a clear plan can lead to wasted budgets and missed opportunities. This is where the significance of proper Google Ads management comes in, turning clicks into conversions. In…
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A festive flat-lay image featuring a red coffee cup with a "Super Sale" tag, a blank spiral-bound notebook with a red pencil, two black gift boxes wrapped with red ribbons, and a white keyboard on a clean white background.
  • Digital Marketing ·

Why a Marketing Firm Should Be Part of Your Team in 2025

Setting the Stage for Holiday Marketing Success The holiday season is a critical time for businesses, offering unparalleled opportunities to boost sales, build brand awareness, and strengthen customer loyalty. However, crafting and executing a successful holiday marketing campaign requires expertise, creativity, and strategic planning—something many businesses struggle to handle amidst their year-end hustle. That’s where partnering with a marketing firm can make all the difference.…
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A laptop on a wooden desk displaying a colorful marketing diagram. The screen highlights key marketing components such as "Advertising," "Strategy," "Success," "Branding," "Product," and "Research," with associated doodles and arrows connecting them. Surrounding the laptop are items like glasses, a notebook, a rolled-up document, and a cup of tea.
  • Marketing Strategies ·

Choosing the Right Marketing Agency for Your Industry

When it comes to growing a business in service-based industries like plumbing, HVAC, or home services, finding the right marketing agency can make all the difference. These industries rely heavily on local visibility, quick lead generation, and targeted marketing to attract customers in need. However, not all marketing agencies are created equal, and selecting one with expertise in your field can help you gain a…
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A yellow sticky note with the text "Google Ads" written in bold black letters placed on a blue background. A black pen with a silver tip rests beside the sticky note.
  • Marketing Strategies ·

Google Ads for Dublin, Springfield, & London Businesses

Businesses in Dublin, Springfield, and London are constantly looking for ways to stand out. One powerful tool that can help them achieve this is Google Ads. As part of a comprehensive digital marketing strategy, Google Ads can drive traffic, increase visibility, and deliver measurable returns on investment (ROI). This blog will explore the role of Google Ads in digital marketing and why professional management is…
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