How an HVAC Company
Increased Engagement By 119%
Client Background
About Apex Clean Air
The Client
Apex Clean Air is a leading provider of air duct cleaning, indoor air quality solutions, and HVAC services in three states. In January 2024, Apex approached Big Fish Local to enhance its digital presence, social media engagement, and lead generation. Patty Wright, who worked with us in connection with Beehive Plumbing, referred Apex to us.
The Goal
Apex Clean Air’s primary goals were to increase engagement on social media and improve the number and quality of leads. To achieve this, we implemented a multi-channel digital strategy, including website management, social media campaigns, and paid advertising through Google and Meta platforms.
The Results
Our efforts produced transformational results. Substantial growth in organic traffic, social media followers, and ad performance led to a higher conversion rate and lower advertising costs, strengthening Apex Clean Air’s market presence.
How We Did It
Our Approach
- Website Optimization & SEO
We extensively enhanced Apex Clean Air’s website, focusing on SEO-driven content and structural improvements that elevated user experience. As a result of our strategic efforts, we significantly increased engagement and improved search rankings for 568 remarkable keywords. Notably, our targeted approach positioned 23 of these keywords on the coveted Page 1 of search results, leading to a substantial boost in organic lead generation and creating new opportunities for growth.
- Social Media Strategy
By implementing a strategic approach that emphasized regular posting, captivating engagement-driven content, and precise audience targeting, we successfully grew Apex’s Facebook following by an impressive 1,436 new followers. This effort not only resulted in a remarkable 113% engagement rate but also significantly deepened Apex Clean Air’s connection with the customer base, fostering a vibrant community where interactions thrive.
- Data-Driven Advertising
Through the strategic application of performance analytics, we meticulously refined Apex Clean Air’s Google and Meta advertising campaigns. This concerted effort led to a staggering 91% reduction in the cost per lead for Google Ads while simultaneously boosting conversion rates by an impressive 61%. As a result, Apex Clean Air made the most of every advertising dollar spent, ensuring that each investment translated into tangible results and greater efficiency in its marketing efforts.
Schedule Your Discovery Call
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Take the First Step Toward Transforming Your Business.
Schedule Your Discovery Call
Take the First Step Toward Transforming Your Business.
Apex Clean Air’s success didn’t happen by chance—it resulted from a strategic, data-driven digital marketing approach. Their journey started with a single step: partnering with Big Fish Local.
Now, it’s your turn.
Schedule a Discovery Call today and discover how we can craft a results-driven strategy tailored to your business. Whether you need more leads, a more substantial online presence, or a complete digital transformation, we’re here to help you scale. Your next big breakthrough is just a conversation away.