How One Plumbing Company
Exponentially Grew their Revenue
Client Background
About Beehive Plumbing
The Client
In April 2019, Beehive Plumbing partnered with Big Fish Local to elevate its digital presence and support its ambitious growth goals. Matt Naylor, President of Beehive Plumbing, first heard about Big Fish Local through a trusted connection—Alma Bradshaw—who had previously collaborated with us on another project. Recognizing the value of our expertise, Matt reached out to explore how we could help Beehive Plumbing strengthen its online presence and expand its reach.
The Goal
With a strong reputation in Salt Lake City for providing top-notch service, Beehive Plumbing was already a trusted name in the industry. However, they saw an opportunity to grow even further in a competitive market. While their website provided a solid foundation, it wasn’t generating as many leads as they had hoped. Their search engine rankings had room for improvement, and they saw potential to build a stronger social media presence. Committed to excellence, they were ready to take their business to the next level.
The Results
Over the past six years, Big Fish Local has played a key role in helping Beehive Plumbing achieve these goals through strategic digital marketing. By enhancing their search visibility, refining their online strategy, and boosting engagement, we’ve helped position Beehive Plumbing for long-term success.
How We Did It
Our Approach
- Google Ads Success
Beehive Plumbing significantly improved its Google Ads performance by reducing the cost per lead by over 50%. This optimization made their paid advertising efforts more efficient and cost-effective, allowing them to maximize their marketing budget while generating high-quality leads. By leveraging strategic digital advertising through Big Fish Local, they enhanced targeting precision, ensuring their ads reached the right audience at the right time. This efficiency not only lowered acquisition costs but also contributed to the company’s overall business growth. The success of this campaign highlights the impact of well-optimized digital marketing in driving sustainable and measurable results.
- Website Traffic Boost
We completely redesigned Beehive Plumbing’s website to create an engaging, user-friendly experience that encouraged conversions. The revamp focused on mobile responsiveness, improved navigation, and a modern design that effectively showcased their services. Paired with an aggressive SEO strategy and digital ad campaigns, website visits surged from a few hundred per month to over 10,000. By optimizing page speed, content structure, and lead capture forms, we enhanced user engagement and positioned the site as a valuable resource for potential customers.
- Social Media Growth
To build Beehive Plumbing’s social media presence, we developed a comprehensive social media marketing strategy that included content creation, audience engagement, and retargeting. By crafting relevant and engaging posts, running targeted ad campaigns, and fostering community interactions, we grew their Facebook audience from zero to 2,567 followers. Our efforts not only increased brand awareness but also nurtured customer relationships, positioning Beehive Plumbing as a trusted local service provider in the Salt Lake City area.
- SEO Succes
We executed a robust SEO strategy to elevate Beehive Plumbing’s search rankings and ensure maximum visibility for high-intent plumbing-related keywords. Our team conducted in-depth keyword research, optimized on-page content, enhanced technical SEO, and developed authoritative backlinks. By aligning content with search intent and continuously refining optimization techniques, we secured top-three rankings for 35 out of 70 focus keywords and placed 60 out of 70 keywords on page 1. This strong organic presence significantly boosted qualified traffic and lead acquisition.
The Results
Beehive Plumbing’s partnership with Big Fish Local led to an extraordinary digital transformation, driving revenue growth from $2 million to $22 million in just four years. Through a strategic mix of SEO, website optimization, targeted digital advertising, and social media management, Beehive Plumbing achieved top search rankings, increased website traffic from a few hundred to over 10,000 monthly visits, and expanded from three service plumbers to a fleet of over 20 service trucks. Optimized ad campaigns reduced the cost per lead by 50%, while an enhanced online presence solidified their position as a market leader in Salt Lake City. This success story showcases the power of a data-driven digital strategy in driving sustainable business growth.
Choose a Service to Learn more about what Big Fish Local can do for you
Schedule Your Discovery Call
This no-obligation conversation is your first step toward becoming the big fish in your market.
Take the First Step Toward Transforming Your Business.
Schedule Your Discovery Call
Beehive Plumbing’s success didn’t happen by chance—it was the result of a strategic, data-driven digital marketing approach. Their journey from $2M to $22M in revenue, skyrocketing website traffic, and a dominant online presence all started with a single step: partnering with Big Fish Local.
Now, it’s your turn. Schedule a Discovery Call today and find out how we can craft a results-driven strategy tailored to your business. Whether you need more leads, a stronger online presence, or a complete digital transformation, we’re here to help you scale.
Your next big breakthrough is just a conversation away. Let’s make it happen.