How One Home Buying Company
Gained a Steady Stream of Qualified Leads
Client Background
About Joe Homebuyer
The Client
Joe Homebuyer helps homeowners sell their property as-is, for cash, without the hassle of repairs, showings, or waiting around for financing to fall through. It’s a straightforward value proposition in a crowded market. Big Fish Local started working with them in May 2024 after a referral from Apex Clean Air, one of our other clients.
The cash home buying space is competitive. National brands with massive ad budgets dominate the search results, and local buyers often struggle to get any traction online. Joe Homebuyer was no different when they came to us.
The Goal
They had three clear priorities: show up in Google search, get more leads at a price that actually made sense, and turn more of their website visitors into real inquiries. Simple goals, but each one required a different fix.
The Obstacles
When we first looked at their online presence, the picture was pretty clear. None of their most important keywords were ranking anywhere close to the first two pages of search results. Their website wasn’t built to convert; visitors were landing and leaving almost immediately. And they were paying nearly $900 per lead with their previous marketing company, with nothing close to the ROI they needed to justify it.
They knew something had to change. They just needed a team to figure out what.
The Results
Across SEO, paid ads, and a full website redesign, we helped Joe Homebuyer go from struggling to get found online to showing up consistently, converting traffic, and paying a fraction of what they used to for every lead they generated.
How We Did It
Our Approach
- SEO Overhaul
Joe Homebuyer had real keyword opportunities in their market. They just weren’t capitalizing on any of them. We dug into their target search terms, optimized their on-page content and site structure, and built out a strategy around the searches homeowners were actually making. The result was 9,740 ranking improvements across 222 keywords. Their most important terms went from buried to visible, and organic traffic started building month over month.
- Google Ads Management
Paying $888 per lead is unsustainable for most businesses, and Joe Homebuyer knew it. We restructured their Google Ads campaigns, tightened their targeting, and focused their budget on searches with real buying intent. Cost per lead dropped to $430, cutting their acquisition cost by more than half. They were getting better leads for less money, which meant their ad spend started actually making sense.
- Website Redesign
The old site wasn’t doing its job. Visitors were landing, staying for about 19 seconds on average, and leaving without taking any action. We rebuilt the site with a sharper focus on conversion: cleaner layout, clearer messaging, and calls to action that made it obvious what to do next. After the redesign, average engagement time climbed to 45 seconds, a 236% increase, and the site started working with the rest of their marketing instead of against it.
- Bringing It All together
SEO, ads, and a website redesign are each valuable on their own. But the reason Joe Homebuyer’s results were this strong is that all three worked in the same direction. More organic visibility meant more traffic. A better website meant more of that traffic converted. And smarter ads meant they weren’t overpaying to fill the gaps. When the pieces fit together, the numbers show it.
The Results
Joe Homebuyer came to us with a website that wasn’t converting, a search presence that was nearly nonexistent, and a cost per lead that was eating into their margins. In less than a year, all three of those things look completely different.
Rankings climbed 9,740 positions across 222 keywords. Monthly traffic grew from 1,870 visits to more than 6,000. Their cost per lead dropped from $888 to $430. And the visitors who do land on their site are staying, reading, and reaching out at a much higher rate than before.
These aren’t vanity numbers. In the cash home buying business, every lead that doesn’t come in is a deal that doesn’t get done. Getting in front of the right homeowners, at the right cost, with a site that closes them on reaching out- that’s what actually grows the business.
Choose a Service to Learn more about what Big Fish Local can do for you
Schedule Your Discovery Call
This no-obligation conversation is your first step toward becoming the big fish in your market.
Take the First Step Toward Transforming Your Business
Schedule Your Discovery Call
Joe Homebuyer didn’t need a miracle. They needed a strategy that actually fit their business and a team that would see it through.
If your website isn’t converting, your search rankings are nowhere to be found, or your cost per lead has gotten out of hand, those aren’t problems you just have to live with.
Schedule a Discovery Call and let’s take a real look at where you are, where you want to be, and what it would take to get there.