How One Tree Service Company
Climbed to the Top of Google
Reduced Cost Per Lead by Over 50%
By revamping its Google Ads strategy, Rent A Monkey significantly cut its cost per lead. Smarter targeting and better ad structure allowed it to get more qualified leads while spending far less, making its ad budget work harder.
Reputation Growth
Our reputation management efforts helped Rent A Monkey gain an average of 34 new customer reviews per month. This consistent increase in reviews has boosted their credibility and visibility in local searches, supporting long-term trust and business growth.
Website Performance Wins
We redesigned Rent A Monkey’s website to focus on user experience, making it easier for customers to browse and convert. The result? A 31% drop in bounce rate and an 81% increase in average engagement time—clear signs that visitors are sticking around and engaging more.
Client Background
About Rent A Monkey Tree Services
The Client
Rent A Monkey Tree Service is a professional tree care company based in Salt Lake City, Utah, offering a comprehensive range of services to maintain and enhance the health and safety of trees. Their team of expert climbers and certified arborists provides services such as tree removal, emergency tree removal, tree trimming, stump grinding, fruit tree pruning, utility line clearance, and firewood cutting.
The Goal
In March 2024, Rent A Monkey partnered with Big Fish Local to improve their online presence, generate more leads, and reduce their high cost per lead from underperforming Google Ads. They were referred by Matt Naylor, President of Beehive Plumbing, who had previously worked with our team on his own company’s marketing.
When they came to us, Rent A Monkey had solid service offerings but low search rankings, a website that wasn’t optimized for engagement, and advertising campaigns that were too expensive to sustain. They needed a partner who could turn things around—and fast.
The Results
To meet those needs, we delivered a full-scale digital marketing package, including SEO, Google Ads Management, website redesign, and reputation management. The result was a dramatic improvement in search visibility, lead quality, ad performance, and customer engagement.
How We Did It
Our Approach
- SEO Overhaul
We optimized content, structure, and technical SEO elements, resulting in 774 position increases across 41 keywords—including 14 in the top 3 and 23 on Page
- Website Redesign for User Experience
We rebuilt Rent A Monkey’s website with a clean, modern layout focused on usability. This led to a 31% drop in bounce rate and an 81% increase in engagement time.
- Ad Campaign Refinement
By analyzing performance data and refining audience targeting, we cut the cost per lead by more than half, helping the client acquire more customers without increasing their ad spend
- Reputation Management Strategy
We rolled out a customer review system that helped Rent A Monkey generate an average of 34 new reviews per month—boosting local SEO and building trust.
Schedule Your Discovery Call
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Take the First Step Toward Transforming Your Business.
Schedule Your Discovery Call
Rent A Monkey came to Big Fish Local with a clear need: better visibility, more affordable leads, and a stronger web presence. Through a multi-faceted strategy that included SEO, website development, ad management, and review generation, we helped them achieve powerful, measurable results. Their search rankings skyrocketed, ad costs dropped by over 50%, and their new website kept visitors engaged and converting. Most importantly, their online reputation grew month over month, helping them stand out in a competitive market.
Now, Rent A Monkey is better equipped to serve homeowners throughout Utah—and their digital presence reflects the same level of professionalism they bring to every job.
Want to see results like Rent A Monkey? Schedule a Discovery Call today to see how we can craft a digital strategy tailored to your goals. One conversation could be the start of your next big win.