Celebrate The Past, Connect In The Present, Build For The Future
Building a Legacy Online – Robinson Insulation’s 50-Year Milestone
About Robinson Insulation
The Challenge
In early 2024, Brent Robinson found himself at a turning point. As the second-generation leader of Robinson Insulation, a company his father, Garth, established in 1975 in response to the 1973 oil crisis, Brent was getting ready to mark 50 years in business. However, there was a challenge: the company’s online presence didn’t match its legacy, quality, or vision for the future. The website was outdated, lacked visual storytelling, and failed to turn visitors into customers.
Brent knew this milestone deserved more than a generic digital update. It needed a tribute, a professional online experience that honored Garth’s vision while attracting the next generation of customers. That’s when he turned to Big Fish Local.
Robinson Insulations Brand Anthem - Shot in partnership with Finney Productions
The Plan
From our first conversation, it was clear that this project was about more than just aesthetics. Together, we built a plan to craft a 10-page custom website that would:
- Tell the Robinson story with clarity and emotion
- Showcase their full-service offerings: insulation, drywall, acoustical ceilings, spray foam, and more
- More Contact Form Submissions
- Capture attention with photography and video that humanizes their brand
- Provide a smooth user experience designed to convert leads
To capture the heart behind the business, we scheduled on-site photo and video sessions, giving us the chance to see their team in action and document the culture, craftsmanship, and community behind every job.
How did it go?
The Process
One of many shoots took place at their headquarters, where sunlight filtered through the warehouse, casting a warm glow on pallets of materials and hardworking team members. We spent several hours capturing candid team photos, aerial footage of deliveries in motion, and interview-style video content centered on Garth’s founding story, as well as Brent and the legacy he carries forward.
Our design team then transformed this content into a bold, modern site with clear calls-to-action, service pages tailored for customer needs, and a homepage that immediately communicates trust, experience, and local pride.
How did it turn out?
The Results
The new website launched after much anticipation and collaboration, and it’s more than just a facelift. It’s a living, breathing tribute to five decades of family-driven values and service. Visitors can now watch a short brand video that brings Garth’s story to life, explore Robinson’s services with ease, and get in touch within seconds through a user-friendly design.
Schedule Your Discovery Call
This no-obligation conversation is your first step toward becoming the big fish in your market.
Ready for a new Website?
Schedule Your Discovery Call
This project reminded us of what Big Fish Local is all about: helping local businesses turn milestones into momentum. By blending storytelling with strategy, we helped Robinson Insulation celebrate the past, connect in the present, and build for the future.
Is your business approaching a big milestone, or just ready for a fresh start online? Let’s talk. Big Fish Local is ready to help you make your next chapter your strongest yet.