Does your business have a website? We hope the answer is yes, and assuming that it is, do you know whether your site is listed on Google? The phrase “If you build it, they will come” isn’t necessarily the case if search engines haven’t indexed it. While there are others, such as DuckDuckGo and Bing, …
Paid advertisements are increasingly becoming more and more important to your digital marketing strategy. When budgeting for your yearly ad spend, you first need to know on which platform you’ll be spending most of your budget: Google Ads vs Facebook ads. Is one better than the other? Today, we’re hoping to address that issue so …
Most consumers are aware that Elon Musk recently purchased the social media platform Twitter. Internet opinion on this action is incredibly split. Some see it as a strategic and necessary takeover of a platform that was losing money. Others see it as yet another monopolistic consolidation of our current media environment. While we won’t dive …
It’s almost impossible today to open your favorite news app or to read about technology companies and see someone talking about Meta. By extension, this often includes conversations about the Metaverse. We thought we’d take a few moments today to address the question, “What is Meta” and what it might mean for the future of …
Two weeks ago, we released the first of our two-part series on how to plan your paid advertising campaigns. Today, we’re taking the next step by moving away from Google and focusing on paid social media content. These are the seven things to keep in mind when preparing to spend your advertising dollars on various …
Today, we’re releasing the first in a two-part series to help you plan your paid advertising initiatives. As paid content will continue to grow in its importance in the coming years, we thought an end-of-the-year/prepare-for-2023 checklist would help many of our readers with their upcoming marketing planning. Let’s start by focusing on Pay-Per-Click through Google …
Are you a small business owner considering launching a new (or revamped) website? Awesome, we’d love to help you with that! However, we also understand there are times you may need to handle it yourself. That’s why we’ve put together this list of 4 website design tips to guide you along the way. Images are …
Developing an effective SEO strategy for your website doesn’t have to be stressful. It’s true that Google and other search engines routinely update their algorithms. These changes are meant to produce better search engine results. Sometimes, the updates require a rethinking of your approach. However, these four easy SEO tips will stand the test of …
Marketing success is top of mind for all companies. Getting your message in front of the right people takes time and effort as well as careful planning. In addition, the rules of marketing continue to change with the launch of newer platforms (such as TikTok) or ongoing changes within search engine algorithms. In addition, offline …
Have you ever wondered if it’s possible to improve your social media presence? Of course it is — it simply takes some proactive planning and strategy development. Today, we’re going to unpack five ways to improve your social media presence. However, as a sixth bonus tip before we even get started, we want to encourage …
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