Are you attempting to execute your own SEO? You may have already realized that it’s a tough thing to learn alone. For a start, a lot of the advice online is outdated or contradictory. There’s also a risk that you’re given bad advice and you end up using black hat tactics. If you’re not sure …
Black Hat SEO Tactics: What Are They and Why Should They Be Avoided? Read More »
If you’re spending time on your business’ social media presence, you want to be sure that you’re making progress, not wasting your time. Here are 10 signs that your hard work is paying off, and some tips to try if you’re not quite generating the results you want. Clickthroughs You can measure how many people …
It’s almost summer! With the right digital marketing strategies, you’ll be able to turn the heat up and make a splash this season. We asked our team to come up with some fun-in-the-sun ideas to keep your online presence cool over summer. Here is what they suggested. Plan and promote a summer sale Do you …
At Big Fish Local, we help small businesses become the big fish in their pond. However, we understand that they don’t always have a big budget to spend on SEO services. Sometimes clients approach us because they’ve been disappointed by SEO services they’ve used in the past. Usually this is because they went for the …
Every business, big or small, has a limit to their digital marketing budget. That means people want to invest where they’ll see the most return on investment. This leads many of our clients to ask whether it’d be better for them to pay for search engine optimization or run PPC advertising campaigns. The answer depends …
These days, you don’t have to pay for big billboards to attract your audience’s attention. You can access them for free using popular social media platforms. Your first step should be to choose the right platforms for your business. Once you’ve done that, though, you’ll face an even greater challenge: deciding on the content you …
What Should a Small Business Post on Social Media? Read More »
“Content is king,” and everyone with their finger on the digital marketing pulse knows that. Optimizing your website is one thing, but if you really want to impress the algorithm, you have to offer a steady stream of quality content too. What makes content SEO friendly? Read on to find out. Make it relevant You …
These days, every business knows the benefits of SEO. What they may not know is how to implement it effectively. Information online is often misleading and contradictory, so SEO isn’t an easy thing to DIY! Unfortunately, many misconceptions persist regarding the best way to boost your position in the rankings. You can avoid these pitfalls …
These days, a command of digital marketing is one of the greatest assets your small business can possess. Covid-19 only made e-commerce more mainstream, and that means your customers now expect a strong online presence from your company. If you aren’t making the effort to reach your audience in this way, you’re leaving potential customers …
What Makes Digital Marketing So Important for Small Businesses? Read More »
A logo is one of the most important expressions of your brand, so you really have to get it right! You might think that all it has to do is look cool, but in reality, it serves a vital function. It is, after all, what your customers will use to identify and remember your company. …
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