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The Art of Content Recycling – Breathe New Life into Old Content

Within your content archives lie valuable pieces that, with some refinement, can be made relevant and impactful again. Reviving old content is not just about rehashing the past; it’s about leveraging its potential to cater to contemporary audiences. Strategies for Effective Content Repurposing Harnessing the potential of previous content requires strategic thinking and execution. Consider …

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How Google’s Helpful Content Update Changed the SEO Landscape For the Better

Although Google’s algorithm updates are dreaded by most marketers, they are actually designed to make the world of online search a better place. Google’s most recent update, The Helpful Content Update, is arguably their most useful algorithm update to date, benefiting both searchers and businesses alike.  If you are unfamiliar with this new Google update, …

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What 2022’s Marketing Statistics Could Mean for 2023 & Beyond

Relevant, up-to-date statistics are important for any marketing strategy. Without these statistics, a company is effectively blindfolded as they throw their budget at the target. They can get fortunate and hit this target, but the more likely scenario is a big chunk of cash being wasted.  By taking the blindfold off and analyzing current statistics, …

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