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How social media builds loyal fans

4 SEO myths

SEO — Search Engine Optimization — is to a website what gasoline is to a vehicle.  Yes, you can own the latter, but without the former, it doesn’t do you much good. An  SEO strategy should help guide your website development and content creation  efforts. And, like the gasoline analogy, you can “boost” your SEO

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How social media builds loyal fans

4 PPC tips for success

Pay Per Click, commonly abbreviated as PPC, is the backbone of many online  marketing campaigns. Within the world of Google AdWords, it uses a bidding system  to decide whether to show your ad or another company. If you’re just starting to dive  into the world of paid advertising campaigns, we can understand your (potential)  trepidation.

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How social media builds loyal fans

What is Google Search Console?

Everyone who owns a website has a simple goal: to appear on Google. That process starts with the production of a quality website, continues with the management of your Google Business Profile (often called Google My Business), and finishes with Google Search Console.  Of all of Google’s various tools, it may be the most overlooked

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How social media builds loyal fans

5 Alternatives for Twitter

Most consumers are aware that Elon Musk recently purchased the social media platform Twitter. Internet opinion on this action is incredibly split. Some see it as a strategic and necessary takeover of a platform that was losing money. Others see it as yet another monopolistic consolidation of our current media environment. While we won’t dive

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