At Big Fish Local, we take pride in helping local businesses tell their story in ways that captivate, convert, and stand the test of time. When Robinson Insulation approached us about launching a new website to celebrate their 50th anniversary, we knew this project was about more than just pages and pixels—it was about honoring a legacy.
A Legacy of Integrity and Innovation
Founded in 1975 by Garth Robinson in response to the energy crisis following the 1973 oil embargo, Robinson Insulation has grown from a small operation in downtown Springfield into a full-service insulation and construction materials provider. Over the last five decades, the Robinson family has built a reputation rooted in craftsmanship, customer care, and community impact.
Now under the leadership of Brent Robinson, Garth’s son, the company continues to serve residential and commercial clients across the region with services including insulation, drywall distribution, acoustical ceiling systems, spray foam, boom delivery, and fireproofing solutions. With over 50 years of industry experience, Robinson Insulation remains a trusted, family-owned name in building materials.
Designing a Website That Honors the Past and Looks to the Future
To mark their 50th anniversary, Robinson Insulation partnered with Big Fish Local to design a website that reflects their growth, celebrates their origin story, and improves customer experience. The goal was clear: bring Garth Robinson’s legacy to life while equipping the company with a modern, conversion-driven online presence.
Our team created a custom 10-page website, carefully structured to highlight Robinson’s core services, company history, and industry expertise. From layout to language, every design choice was made to echo their professionalism, longevity, and values. We also included clear calls-to-action and intuitive navigation to support lead generation and customer conversion.
Bringing Their Brand to Life Through Photos and Video
To complement the new website, we provided on-site photography and videography services to visually showcase the Robinson team, workspace, and service offerings. Our crew spent several hours capturing high-quality imagery and video content, including:
- A powerful brand video featuring the company’s story and mission
- Team photos that highlight Robinson’s licensed and insured professionals
- Visual content for use across social media and marketing platforms
The result is a site that doesn’t just inform—it connects. The new visuals bring warmth, authenticity, and professionalism to Robinson’s digital presence, helping them stand out in a competitive industry.
A Shared Commitment to Local Excellence
Working with Robinson Insulation was more than just a creative partnership—it was a collaboration between two businesses that believe in doing things the right way. As a family-owned agency based in Springfield, Big Fish Local is proud to support fellow local businesses that value legacy, quality, and long-term growth.
If your business is approaching a major milestone—or if your website simply isn’t pulling its weight—Big Fish Local is here to help. Let’s create something that captures your story and drives real results.
Contact us today to schedule your free consultation.