Empowering Small Businesses: Creating Professional Presence and Community Impact With Matt Yerkes

 
Matt Yerkes

Matt Yerkes is the Founder of Cultivate, a small business incubator and co-working space that provides resources to help entrepreneurs launch and grow their businesses. With 20 years of entrepreneurial experience, Matt’s expertise spans marketing, web and software technology, commercial real estate development, hospitality, food service, and working with various nonprofits. He advises hundreds of businesses annually on launch strategies, sales, digital marketing, and oversees Cultivate’s training and advising programs.

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Here’s a glimpse of what you’ll learn:

  • [4:40] How Matt Yerkes supports small business growth
  • [11:05] The significance of having a Google Business Profile and how it assists businesses
  • [18:02] Success stories of businesses leveraging Matt’s strategies for improved visibility
  • [22:36] Matt’s approach to networking and the importance of connecting entrepreneurs with resources
  • [23:02] Critical business lessons on sales as a trust-building process
  • [27:26] The influence of servant leadership in Matt’s life
  • [30:21] Benefits of setting time aside for family, rest, and personal growth
  • [35:05] The value of family support and teamwork in achieving business success

In this episode…

In today’s fast-paced business world, establishing a strong professional presence and leveraging community impact are crucial for small businesses striving for success. How can entrepreneurs build trust and create meaningful community connections to drive growth?

According to Matt Yerkes, a seasoned entrepreneur and business mentor, the key to small business success lies in building trust through a professional presence and active community involvement. He highlights the importance of having a dedicated business address, a well-crafted website, and a robust Google Business Profile. These elements not only enhance visibility but also foster trust with potential customers, ultimately leading to sustainable growth. By creating spaces that encourage collaboration and offering educational workshops, Matt has seen firsthand how these strategies can transform struggling businesses into thriving enterprises.

In this episode of the Home Pro Podcast, host Seth Evans sits down with Matt Yerkes, Founder of Cultivate, to discuss empowering small businesses through a professional presence and community impact. They talk about the importance of establishing a business address in the target community, the critical role of a comprehensive Google Business Profile, and the benefits of community collaboration and educational resources.

Resources mentioned in this episode:

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Quotable Moments:

  • “Sales really is a trust-building process.”
  • “Not just me; we’re all in it together.”
  • “The first thing that happens when you set up your Google Business Profile is their systems are going out to look to see how you’re using that address online.”
  • “The unique value proposition is really hard for small business owners to create.”
  • “You get what you give.”

Action Steps:

  1. Obtain a business address in your target community: This validates your company’s presence in the area you want to serve and meets key online profile requirements.
  2. Develop your unique value proposition and include a clear call to action on your website: This is essential for conveying what sets your service apart and guiding potential customers to the next steps.
  3. Optimize and actively use your Google Business Profile strategically: This enhances visibility and allows customers to find and engage with your services more effectively.
  4. Embrace the concept of servant leadership: Investing time in helping others can create a network of support that benefits all parties involved.
  5. Schedule non-work activities and time with family: This helps to strike a balance between work and life, prevent burnout, and maintain personal well-being.

Sponsor for this episode…

This episode is brought to you by Big Fish Local, your trusted partner in navigating the digital landscape. Our dedicated team specializes in creating impactful digital marketing strategies tailored to your business needs. From optimizing your website for search engines to enhancing your presence on social media, we are here to help you thrive in your local market.

Discover the potential of your business with Big Fish Local’s comprehensive marketing solutions. For more on how we can boost your online visibility and drive growth, visit bigfishlocal.org.