Everything You Need To Know About Google Maps SEO

Everything You Need To Know About Google Maps SEO

About 30% of all mobile searches are related to location. In fact, nearly 80% of people who complete a mobile search visit a nearby business within a day. Nearly 30% of those searches result in purchases.

It’s not enough to build a basic search engine optimization (SEO) strategy anymore. With Google Maps SEO, you can reach the 3-Pack. Google’s 3-Pack prominently displays three local businesses at the top of a search page.

Google Maps SEO can help you boost website traffic and brand awareness. You can also direct more people to your storefront.

Then, you can generate leads and sales, setting your business up for success.

What is Google Maps SEO, and how can you start marketing on Google Maps? Keep reading to find out!

What is Google Maps SEO?

First, let’s answer the question that’s likely on your mind: what is Google Maps SEO?

You can optimize your website content and online presence to ensure your business appears on Google Maps. Appearing on Google Maps can direct more people to your website. Consumers can also find directions to your store with ease.

It’s important to boost your ranking before your competitors take the lead.

Otherwise, consumers might struggle to find your business online. A higher ranking can boost your brand visibility.

From your Google Maps listing, people can access directions to your store. They can also find your phone number, website address, and business hours. Giving consumers easy access to this information could encourage them to contact you.

Google’s search engine algorithm changes throughout the year, though. You’ll need to optimize your Google Maps SEO strategy based on the latest trends. Otherwise, you might struggle to take the lead.

If you’re not ranking ahead of the competition, consumers might see your competitors online first.

Why Does It Matter?

Over the past two years, searches with “near me” have grown by 150%. More people are searching for nearby businesses. Remember, many of the people who search for businesses visit the location and start shopping.

Why is Google Maps marketing essential for your business? Here are a few benefits to keep in mind.

1. Boost Brand Awareness

If your website doesn’t appear during a search, consumers might not realize your business exists. You can use Google Maps SEO to appear in front of customers online. Each time you appear, you’re building brand awareness.

Over time, brand awareness can grow into recognition.

The next time someone needs your product or service, consumers will remember seeing you online. If they viewed your business on Google Maps, they might remember you’re nearby. They could decide to visit your business instead of Googling other options again.

Google Maps SEO can boost your ranking on Google’s search engine results pages (SERPs). If you reach the 3-Pack, your business will appear in the map featured snippet. Featured snippets appear at the top of SERPs, before local listings.

Consumers will see your business more often, allowing brand awareness and recognition to grow.

2. Generate Web and Foot Traffic

Google Maps marketing can also help you generate more traffic to your website and store.

After completing a Google search, consumers can see your Google My Business (GMB) listing. Your listing can display your:

  • Business name
  • Website
  • Hours
  • Phone number
  • Directions/address
  • Customer reviews
  • Photos and videos
  • Posts

Consumers can use your GMB listing to get directions to your store. They can even access your website with a single click. Your GMB listing can simplify their online user experience (UX).

Streamlining their UX can encourage more people to visit your store or website. Once you generate more traffic, you can convert that traffic into leads and sales.

3. Establish Your Credibility

Boosting your ranking online can position you as a credible, trustworthy resource in the industry.

Consumers tend to choose businesses that appear on the first page of search results. Many people don’t look beyond the first page.

Boosting your ranking can encourage people to trust your business. You’ll rank ahead of competitors, positioning you as a thought leader in the industry.

Either way, you can generate leads before your competitors get the chance.

4. Generate Leads and Sales

Google Maps SEO can help you generate more traffic, which can help you generate more leads and sales. It’s also a cost-effective marketing strategy. You can improve your ROI and spend money on other pursuits.

Getting Started

Now that you know a little more about Google Maps SEO, let’s start marketing.

First, make sure to claim and optimize your GMB listing. Make sure the information you include matches your website information. That includes any abbreviations.

Google will make sure your information is consistent to determine your authenticity.

Manage any other local listings you have online, too.

Make sure to fully optimize your GMB listing. Add fresh posts to keep consumers up-to-date with any changes. Post fresh images and video content to appeal to consumers, too.

Then, ask your customers to post their reviews on your GMB listing. Positive reviews can help brand trust and loyalty grow. On-the-fence customers can read reviews to determine if your business is worth their time.

Reviews can also boost your Google Maps SEO rankings, helping you reach more customers.

Try adding business attributes to your GMB listing as well. For example, you can mention you’re kid-friendly or offer service 24/7. Maybe your store offers free WiFi.

Giving consumers additional information about your business can encourage them to trust you. Generating brand trust can encourage people to give your business a chance. You could generate more leads and conversions as a result.

Take the time to create location-based content for your website, too. You can appear for more local searches. As people click and use your GMB listing, Google will notice you’re generating engagement.

It could boost your ranking further, helping you appear for the 3-Pack!

Google Maps SEO: You’re Guide to Making It Onto the Map

Google Maps SEO can put your business on the map.

Marketing on Google Maps can help you reach more customers online. You can generate web or foot traffic, increasing your chance of fresh leads and sales.

You don’t have to learn how to advertise on Google Maps alone. We’re here to help.

Contact us today to discover how to give your business the boost it needs!

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