Google Lighthouse – What it Is, Why It Matters, and How to Increase Your Score

Google Lighthouse – What it Is, Why It Matters, and How to Increase Your Score

There are a ton of tools on the internet to help you make the most of your professional website. One of the best ones is Google Lighthouse, a free tool made by Google to help people improve their websites. In this post, we’ll give a quick overview of what Google Lighthouse is, how it works, and why it’s useful.


What is Google Lighthouse?

Google Lighthouse is an open-source, automatic tool to help improve the quality of pages on your website. It runs audits for performance, accessibility, best web design practices, SEO, and more. Just give Lighthouse the URL of any web page. It’ll run a series of tests, then provide a report on how well the page performed on those tests. You can even use it for pages that you’re still developing and haven’t made public yet.


The best part? You can run Lighthouse right in Chrome as an extension. There are other ways to run it, but that’s the most user-friendly one, especially for people who don’t want to get too in the weeds regarding web design.


This gives you an easy, free way to identify key areas you can work on to make your web pages better. The report even explains why each point of audit is important and suggests ways to improve your score.


Why Does Google Lighthouse Matter?

These days, just having a website isn’t enough. You want to have a website that functions well, looks good, feels current, is easy to use, and that will consistently find its way into the path of the people you want to find you every day. Google Lighthouse is an easy way to help you accomplish those things by identifying your blind spots and helping you fix them.


Web design can be a tough skill to learn. It’s a dense field that combines coding, graphic design, and a handful of other skills. Not every business owner has the time, ability, or inclination to become a web design expert. Google Lighthouse is designed to be user-friendly, whether you fancy yourself a web developer or have no experience coding whatsoever. That way, you don’t have to hire a web developer or specialist if you don’t want to. Lighthouse gives you some of the power back to make your website awesome on your terms.


How to Increase Your Website’s Google Lighthouse Score 

Lighthouse offers solutions right in your report, so you can pick and choose what options sound more manageable and relevant to your website. Potential improvements include resizing images, saving images in different formats, modernizing your page, or changing the timing of when items on a page load.


If you’re comfortable and open to the DIY approach, you can take some of these measures on your own. But the best way to improve your Lighthouse score is to hire a knowledgeable digital marketer or web developer to optimize your site.


Do you like the idea of using Google Lighthouse, but actually implementing it feels outside your wheelhouse? Reach out to Big Fish Local today. We’ll get you in touch with one of our digital strategists to help get the ball rolling.

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