How Fast Should Your Website Load? Tips For Speeding Up Your Website

How Fast Should Your Website Load? Tips For Speeding Up Your Website

conversion rates are a big thing that businesses struggle with in their digital marketing efforts

A lot of businesses don’t realize how their website speed is detrimentally affecting their bottom line, so here are some of our tips to speed up your website!

speeding up your website can do wonders for your SEO

Do you know the specific metrics of your website’s overall speed? There’s no doubt about it that website speed is going to continue to grow as one of the top SEO priorities throughout the rest of 2020 and into the future, and this article will help explain why speeding up your website is so important and what you can do to implement positive changes.

GTmetrix is a great tool when it comes to quickly analyzing your website’s speed, and their study has shown that even just a one-second delay can result in a lot of detrimental effects, including:

  • Customer satisfaction decreased by 16%
  • Page views decreased by 11%
  • Conversions decreased by 7%


So it goes without saying that online users and consumers have a generally high expectation when it comes to website speed, and the biggest problem with this is that there are countless commercial websites that fail to meet these expectations.

All of the experts at Big Fish Local fully understand how important website speed is in terms of providing our clients with an ever-increasing competitive advantage throughout every industry, so here are our tips to help you speed up your website!

Minimizing Your HTTP Requests

HTTP requests are going to be initiated for just about every single element within your website, which can include things like scripts, images and style sheets. Research conducted by Yahoo indicates that about 80% of loading time is closely associated with adequately downloading any specific page’s elements. So essentially if you have many different components within your website, you’ll inevitably have more HTTP requests.

By reducing any excess clutter and simplifying your website’s design, you can begin taking the initial steps towards lowering your HTTP request numbers. You will also need to be focused on eliminating all unnecessary redirects, so it’s important to identify your site’s redirects and get rid of the ones you don’t necessarily need.

Reducing Your Time To First Byte (TTFB)

Your site’s TTFB is indicative of how long it will take for a web browser to receive data from your server, so it’s essentially a measure of how long it takes for your pages to begin loading for an online user.

There are three elements that comprise TTFB, including:

  • Process request time
  • HTTP request time
  • Response time


If you have a very fast TTFB, then subsequently your site’s content will load much faster for online visitors. WebPageTest is a great free tool to help you better understand your website’s TTFB, and the following are some common problems that can contribute to a slower TTFB on your site:

  • Network issues
  • Content creation
  • Server configuration
  • Website traffic


Ensuring Your Web Hosting Plan Is Up To Date And Meets Your Needs

Your website may be getting much more traffic then when you first created it, but there are countless reasons why you should ensure your web hosting plan is upgraded and on the cutting edge of the industry.

Here are the four general options when it comes to web hosting:

  • Shared hosting
  • Dedicated server
  • VPS hosting
  • Cloud hosting


Understanding the pros and cons of these options can be very complex, which is why our experts will be able to help you determine the best web hosting for you and your business.

Running Compression Audits And Compressing Files

Making your site’s files as small as possible will always benefit website speed, but it’s also important that you never sacrifice the quality of your files in the process!

Once you’ve audited your website’s files for potential compression, it’s likely to show that there are significant benefits in compressing your files. Gzip is a great tool for compressing your files, and this can lead to up to a 70% decrease in response time!

Reducing Image Sizes

Every website needs enticing visual elements, but when your images are abnormally large they can end up slowing your website down and increasing loading times. Most people want to see several images of products prior to purchasing them online, so at a certain point businesses must accommodate their clientele’s desire for pictures while also accommodating their need for faster browsing speed.

Just about every website can benefit greatly from reducing their image sizes, and there are great tools like that help compress images while not sacrificing overall quality.

It’s also important to be saving your image files correctly. Generally JPG is the way to go, but there are circumstances like logos that may be better saved as a PNG file.

Improving Your DNS Lookups

DNS stands for domain name system, which essentially is a server that obtains a database of many IP addresses along with their hosts. When a web user searches a URL, a DNS server will translate the URL into an IP address in order to decipher the site’s online location.

The problem that arises in terms of website loading speed is when this takes too long, so you should always consider switching to an improved DNS provider when in need of faster service.

Enabling Browser Caching

Browser caching will allow your returning website visitors to load your site’s elements much faster, because they’ll be able to load your pages without sending HTTP requests to the server.

This does wonders for increasing your website’s speed for returning visitors, so it’s very essential!

Reach Out To The Experts At Big Fish Local For More Information About How To Speed Up Your Website!

Speeding up your website is an increasingly crucial SEO task for all businesses to consider, and our team is here to help you every step of the way as we implement the necessary changes you need to improve your customer satisfaction and user experiences.

So feel free to contact us online or call us at 614-945-4544 to get in touch with our experts who can help answer any questions or concerns you have about your website’s overall speed and performance!

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