Although social media marketing has many benefits, today we’re going to focus on one of those specifically: how social media builds loyal fans. Some of these methods touch on human sociological behavior while others have more of an insider feel. Let’s look at six ways you can grow your brand via social media.
Authenticity
Consumers typically buy from brands they trust. The 21st-century internet user is far more cautious than in years past. That’s why authenticity is so helpful. Showcasing the human side of your business builds a small yet important relationship with your potential (or current) customers, earning their trust and eventually their hard-earned dollars.
Direct customer service
This brings us to our next topic: direct customer services access. Chatbots via Facebook Messenger are helpful, don’t get us wrong. However, when a company responds directly to a customer who has a problem, it helps to bridge the gap between their frustration and your assistance.
Don’t let any question or concern go unanswered, whether via a DM or a comment on social media posts. And better yet, be sure to work toward a resolution to reaffirm your commitment to providing them with the service they need.
Comments, Likes, and Shares
Whether you’re on Facebook, Instagram, LinkedIn, TikTok, or another platform, the interaction between and brand and a customer is extremely important to building a loyal following. In our previous example, we mentioned responding to customer service concerns. Be sure to also engage with your other types of feedback. If someone says they like your product or appreciate your brand, thank them publicly for their feedback. Also, creating content that makes the user want to engage with your brand is a small yet important facet of social media marketing.
New product announcements
Here’s a quick tip: start a group around your product or brand. This often works better for retail, but if implemented properly can work for a wide range of industries. Within this group, give sneak peeks of upcoming product launches. Sure, someone will likely spill the beans outside of the group, but it nevertheless helps to build a group of loyal fans.
Education
All content should aim to solve customer problems without them asking. Think to yourself, “What questions are my customers asking?” Then, preemptively create content around those questions, showcasing solutions. This is a great way to educate your followers on your products or services.
Social proof
Finally, social proof is the new Yellowpages. Rather than search for the first name in the phone book, today’s consumer asks for recommendations. If you’ve done your homework and built a loyal following of fans on your social platforms, then they’re far more likely to mention your company as the solution to their family and friends’ recommendation inquiries.
Do you need help with your social media? Then let us know!
Each of these components of social media marketing takes time to implement the right way. Sometimes, it’s helpful to have an agency on your side that can take much of the heavy lifting off of your shoulders, acting as a partner or extension of your marketing department. If you’d like to learn more about how Big Fish Local can play that role for you, then send us a message via our website here or call us to set up an appointment at 855-935-4999.
