How to Create a Social Media Campaign That Guarantees Likes and Shares

How to Create a Social Media Campaign That Guarantees Likes and Shares

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Reports from Pew Research show that 70% of adults in America use social media sites like Facebook on a regular basis. Even more use sites like YouTube and Instagram!

Social media presents a wonderful opportunity for you to reach your audience. If that is, you can reach them.

Keep reading for a quick social media campaign template that’ll help you solidify your next social campaign.

Find Your Audience

The good news is that you already have some of the most crucial info you need for a successful campaign — your audience!

If you don’t have a ton of info on your market already, you’ll need to do some refining.

Ask yourself:

  • Who is my audience?
  • What is their age range?
  • What websites do they spend the most time on, and why?
  • What are their pain points?

By understanding who you’d like to target through your social campaign, you can find the best possible avenues to reach them.

If you don’t already have this info, market research is often the best way to find your answers.

Outline Your Plan

Benjamin Franklin once said, “If you fail to plan, you are planning to fail!”

As a company that thrives off of data-driven results, we’d have to agree with Mr. Franklin’s thesis.

Every aspect of your social strategy should be meticulously planned out in writing.

When you first opened your business, you likely drafted a business plan. Your social strategy document is a lot like that.

It should outline your goals, the channels you intend to use, how you’ll measure your results, and a general timeline for your social strategy.

Don’t forget to include information about your branding and voice. Having a clear, consistent tone throughout your campaign can reaffirm your messaging.

Assess Your Current Strategies and Needs

There’s another saying that we love (albeit, we can’t credit Ben Franklin with this one): If it isn’t broke, don’t fix it.

Your company might already have some social strategies that work gangbusters. That’s wonderful!

Drafting a new campaign doesn’t always mean throwing the baby out with the bathwater. You should absolutely keep using whatever is working. Just double check that it aligns with your upcoming strategies and works with your refined branding ideas.

Trust Your Data

The only way to improve is to learn what is — and isn’t — working. When it comes to social media, data is your friend, so check your analytics often.

The fun thing about social media is that it moves at a rapid-fire pace.

Even if something isn’t working out at the moment, you may be able to tweak your strategies and salvage your plan.

Use This Social Media Campaign Template to Fuel Your Social Strategy

Social media isn’t going anywhere. If you want to keep your company competitive, you’ll need to a smarter, more efficient plan.

Use this social media campaign template to jumpstart your campaign, and check back with it periodically to make sure you’re still on the road to success.

With that said, you may need a little bit of help crafting your campaign. And that’s okay!

In fact, it’s our specialty. Connect with us today for a free business scan and let’s talk about how we can grow your business.

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