How to Get to the Top of Google Search Results: 4 Smart Hacks

How to Get to the Top of Google Search Results: 4 Smart Hacks

 

There’s a popular saying in the world of digital marketing that the best place to hide a body is on the second page of Google.

There’s actually quite a bit of truth to that, as 92% of search engine users stick to the first page of results.

If your company isn’t on the front page, you’re missing out on thousands of clicks.

Want to know how to get to the top of Google search results? Keep reading for four easy tips that’ll improve your ranking.

1. Optimize Your URLs

So you’ve built a well-designed website. That’s great! But it won’t be enough to get your site to the top of the rankings.

You’ll need to optimize every aspect of the experience, down to your sitemap and URL.

Why would a URL matter, anyway?

Google uses web crawlers to scan sites for usability, spam, keywords, and more.

These advanced algorithms are designed to replicate what the user sees, i.e., if a crawler doesn’t think your site is easy to read or navigate, they’ll assume your audience will feel the same way.

This includes URLs. Instead of using the default option, clean up the design.

A URL like “http://yoursite.com/your-awesome-blog” is easy for a crawler to understand. Thus, you’ll get a nice little boost in ranking.

2. Make Your Site Mobile Friendly

While we’re on the subject of great web design, let’s address one of the fastest growing trends across the web: Mobile sites.

The majority of all web usage now comes from a mobile device.

What’s more, Google understands the impact that smartphones can have on the Internet. As a result, they’ve taken measures to penalize websites that don’t offer a mobile browser-friendly experience.

Your mobile site should feature the same great design and content as your full desktop site.

3. Start Blogging

Creating content is one of the easiest and most effective ways to improve your search rankings.

Add a blog to your site and create a content release strategy. The more great content you release, the more Google’s crawlers (and your audience) will see your website as a trustworthy source of information.

Aim to publish a few pieces of content each week. And don’t forget to share your published pieces with your followers on social media!

4. Utilize Rich Snippets

Rich snippets are the hidden secret of the SEO world. They’re shockingly easy to implement and yield high results, yet most sites ignore them.

Snippets are a form of data markup that tells a search engine about your site’s structure.

Once an engine retrieves the information, they’ll display a brief preview related to the query. For instance, you can display a welcome message or a description of a blog post.

It’s like an appetizer for your audience. Once they see how informative and helpful your content is, they’ll likely visit your site.

How to Get to the Top of Google Search Results

It might seem impossible that your site could one day reach the top of Google. But if you’re smart about your SEO strategy, it’s an absolutely attainable goal.

Whether you’re curious to learn more about how to get to the top of Google search results or just want to learn how your business can compete in today’s hyper-competitive world, we’d love to chat with you.

Get in touch today and let Big Fish Local make you the biggest fish in your pond.

related blogs

CBF Grow Your Business Expo

On Tuesday, 11/14/17, Big Fish Local staff members attended Columbus Business First’s Grow Your Business Expo at COSI…

All Rights Reserved © 2020

Made with by Big Fish Local