Everyone knows site traffic is important. But once you get someone to click onto your website, you still have to sell to them. The average ecommerce conversion rate is fairly low – about 2-3%. But you want to increase those numbers in any way you can.
Here are a few easy changes you can make to your site to boost conversion rates and help you turn potential customers into repeat customers.
Streamline the Checkout Process
As much as possible, decrease the number of steps required to add items to your cart and make a purchase. Reduce or eliminate redundant steps. You want to make it as easy as possible for your customers to buy from you. This can include lowering the number of required fields for guest checkout or skipping unnecessary steps.
Test your checkout procedure. Are you asking for any information you don’t really need?
Use a Simple Web Design Layout
Make navigating your site as easy as possible. If your customers can’t find what they want from you almost immediately, they’re likely to give up and turn to one of your competitors. This is just one more reason to make sure your website is as easy to use as possible. Invest some time, energy, and expertise into making your website top-notch.
Speed Up Your Site
Slow websites lose customers; it’s as simple as that – especially for ecommerce. But don’t stop at just checking your homepage speed. Factor in checkout speed as well, including payment processing.
Showcase Social Proof
These days, very few people buy things online without checking reviews first. That’s why you want to put social proof front and center on your website. Make it easy to find reviews, pictures, and testimonials from other customers to encourage potential customers to give your product or service a shot.
Lifestyle photos and real-life pictures of the product your clients have posted on social media are great ways to do this. Letting clients see your products in real life will encourage them to take a chance on you.
Offer Free Shipping
Online shoppers love free shipping. If you’re not already offering sitewide free shipping, figure out a way to roll your shipping costs into your product prices, then advertise free shipping site-wide.
This might seem counter-intuitive, but customers hate paying for shipping. They see it as an added cost that pops up at the end of their shopping experience, which can lead to abandoned shopping carts. By not making them pay for shipping as an added cost, you’ll encourage more customers to seamlessly make purchases without having to worry about extra fees hitting their wallet.
Want more expert advice on how to turn your website into your biggest conversion asset? Whether you’re just getting your website off the ground or are looking to take your strategy to the next level with individualized help, contact us at Big Fish Local today. We help business owners boost their conversion rates every day.
