How to Use Color When Designing Your Website

How to Use Color When Designing Your Website

Everyone knows color affects how we see the world and how we feel about what we’re seeing. That includes web design. Whether you’re trying to DIY your website or are looking for the perfect expert to collaborate with, it’s helpful to know a bit about website color schemes to guide your decisions. These web design tips will help you create a website you’re proud of.

Factor in Cultural Connotations
If your brand operates globally, consider avoiding colors that carry some sort of cultural significance. For example, in Western cultures, red can indicate danger or urgency (like stop signs or traffic lights). But in some Eastern cultures, red is considered lucky. Similarly, black is a sign of mourning in Western cultures, which has earned it an association with counterculture and goth aesthetics. White is often treated like a neutral in professional settings. But in some Eastern cultures, white is a color of mourning.

To avoid these pitfalls, it can be best to avoid leaning too heavily on these colors in your design.

Choose Your Tone
Warm colors like red and yellow tend to evoke warmth and passion, but can feel overstimulating. Cool tones like blues and purples are soothing, but also can indicate coldness, loneliness, and sadness. Consider what tone you’re trying to set with your customers and let that guide your palette.

Choosing a Color Scheme

Monochromatic
This color scheme uses different shades and tints of a single base color. It’s cohesive but can look monotonous.

Complementary
A complementary scheme uses 2 colors on opposite ends of the color wheel. This contrast draws the eye. Use complementary colors for calls to action on your website.

Analogous
Analogous schemes include 3 colors close together on the color wheel. This gives a cohesive and unified feel without the monotony of a monochromatic color scheme.

Triadic
A triadic color scheme uses 3 equidistant colors on the color wheel. The high level of contrast can make these palettes hard to work with. But with a practiced hand, they can be both eye-catching and balanced.

Use a Contrast Checker
No matter what colors you pick, use a contrast checker to check your palette. This will help ensure your website is still readable and accessible to all. Remember, contrast draws the eye and grabs attention. You want text and important areas of your site to have the highest contrast.

Be wary of introducing too much contrast, though. Too much contrast that can wear out the eyes.

Don’t Be Afraid to Ask for Help
Unless you have an artistic background, a lot of this might feel foreign to you. Luckily, this is second nature for graphic and web designers. Your website is most people’s first impression of your business. An effective website makes a first impression you can’t get any other way. It’s not an area you want to cut corners on.

Big Fish Local offers support building a website that will help your company reach its goals. Contact us today, and let’s get started building the website your company needs to thrive.

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