Here’s a glimpse of what you’ll learn:

• [00:01:12] Ryan Lee’s introduction and journey into the landscape lighting industry.
• [00:02:26] How Ryan transitioned from window cleaning to high-ticket landscape lighting.
• [00:05:35] The early challenges of entrepreneurship and lessons from the first year in business.
• [00:08:55] How reading The E-Myth shifted Ryan’s perspective on building a business.
• [00:10:25] The game-changing realization about hiring and scaling.
• [00:17:12] Ryan’s strategy for pricing and the impact of a 10% price increase.
• [00:24:48] The three levers to growing a business: pricing, closing deals on the spot, and high-quality leads.
• [00:29:11] Why landscape lighting is a lucrative addition for existing service businesses.
• [00:34:48] How small habits can lead to big changes in personal and professional life.
• [00:37:20] Ryan’s gratitude for his wife, mentors, and clients as key supporters of his journey.

In this episode…

Ryan Lee’s journey from window cleaning to leading a multi-million-dollar landscape lighting coaching program is a story of transformation and strategic growth. In this episode of the Home Pro Podcast, he shares the key lessons he learned while scaling his business, emphasizing the importance of pricing, hiring, and mindset shifts. One of the most significant turning points in his career came after reading The E-Myth, which helped him realize the necessity of working on the business rather than being trapped in it. He discusses how small adjustments, such as refining pricing strategies and improving lead generation, can substantially impact long-term profitability.

A major theme of the discussion revolves around the three core levers of business growth: pricing, closing deals on the spot, and generating high-quality leads. Ryan highlights how a simple 10% price increase can dramatically improve revenue while allowing business owners to afford better materials and top-tier talent. He also stresses the importance of closing deals in a single meeting and the value of offering new services—such as landscape lighting—to an existing client base. According to Ryan, these strategies provide a clear roadmap for service-based businesses looking to expand their revenue streams and scale efficiently.

Beyond business tactics, Ryan emphasizes the power of discipline and small daily habits in achieving long-term success. He believes that motivation is fleeting, but disciplined actions compound over time, leading to significant personal and professional growth. He also expresses deep gratitude for his wife, mentors, and clients, acknowledging their role in his success. His story serves as both an inspiration and a practical guide for entrepreneurs who are looking to refine their business approach and unlock new opportunities for expansion.

Resources mentioned in this episode:

• Ryan Lee on Instagram: @LandscapeLightingSecrets
• Big Fish Local
• Landscape Lighting Secrets Website: landscapelightingsecrets.com
• Recommended Book: The E-Myth Revisited by Michael Gerber

Quotable Moments:

• “The world’s a lot bigger than you think when you open your mind to the possibilities.” – Ryan Lee [00:05:11]
• “Pricing is everything. Price like who you want to be, not like who you are today.” – Ryan Lee [00:18:13]
• “Discipline beats motivation every time. Build small habits that stack over time.” – Ryan Lee [00:35:09]
• “If you’re not charging a premium price, how are you going to afford high-quality talent and materials?” – Ryan Lee [00:22:29]
• “The easiest way to add revenue is offering something new to your existing client base.” – Ryan Lee [00:29:11]

Sponsor for this episode…

This episode is brought to you by Big Fish Local, your trusted partner in navigating the digital landscape. Our dedicated team specializes in creating impactful digital marketing strategies tailored to your business needs. From optimizing your website for search engines to enhancing your presence on social media, we are here to help you thrive in your local market.

Discover the potential of your business with Big Fish Local’s comprehensive marketing solutions. For more on how we can boost your online visibility and drive growth, visit bigfishlocal.org.