Kolton Rice is the Founder and Creative Director of OpenEye Studios, an award-winning video production agency in Springfield, Ohio. With a focus on solving problems for businesses, Kolton and his team create video content that aims at enhancing client sales, building trust, and strengthening relationships. He began crafting his skills during high school and has since transformed his passion for video production into a thriving business. His innovative strategies and dedication to excellence have earned his company national recognition, including two consecutive Telly Awards, which honor excellence in video and television across all screens.
Here’s a glimpse of what you’ll learn:
- [1:45] Kolton Rice talks about his background and shares how an internship sparked his career
- [3:32] The pivotal role of video in building trust within home services industries
- [4:48] Actionable tips and common pitfalls for businesses starting video marketing
- [7:35] How a strategic approach to video production can justify the investment cost
- [10:45] A success story highlighting the profound impact of video marketing on a client’s business
- [14:45] The surprising benefits of video testimonials in the digital age
- [20:12] Kolton shares the impact of winning business awards like the Telly Award
- [32:48] Kolton’s unique hobbies and past experiences that shape his creative processes
In this episode…
In today’s competitive home services market, standing out is more crucial than ever. How can businesses effectively build trust and engage potential clients in a way that sets them apart from the competition?
According to Kolton Rice, a seasoned video production expert, video content is the key to building trust faster than any other marketing method. He highlights that video testimonials, in particular, can provide powerful social proof by showcasing real customer experiences and satisfaction. By sharing detailed stories and solutions, videos help potential clients feel more confident and connected. This approach not only enhances credibility but also streamlines the marketing process, making it more effective and impactful.
In this episode of the Home Pro Podcast, host Seth Evans sits down with Kolton Rice, Founder and Creative Director of OpenEye Studios, to discuss the transformative power of video marketing for home services. They explore how video builds trust, strategies for integrating video into marketing plans, and the long-term benefits of investing in professional video content.
Resources mentioned in this episode:
Special Mentions:
Quotable Moments:
- “Video is not the cheapest form of marketing, but it’s like a first impression. No video is better than a bad video.”
- “A video has a shelf life; you can continue to post it in different places or share it with different people for years.”
- “We’re creatives. We like to be creative and appreciate the projects for what they are, have fun, enjoy the work.”
- “People buy from people, not businesses. That’s why video testimonials are so impactful.”
- “If you’re not using video now, you’re going to fall behind, and your business might not exist in a few years.”
Action Steps:
- Incorporate video into marketing: Videos help build trust quickly and can be automated for efficiency. Create and use evergreen content that showcases expertise and legitimacy over time.
- Create a brand message video: This positions your company story in a relatable and memorable way, helping customers understand the why behind your business.
- Collect and share video testimonials: Customer satisfaction accounts build social proof, influencing potential customers more powerfully than written reviews.
- Develop a video strategy: Don’t just make videos; have a plan for how to use them. Strategic use of video can drive leads, customer engagement, and revenue.
- Update video content regularly: Stay current and relevant by refreshing video content as your company evolves, demonstrating an active and engaged presence in your industry.
Sponsor for this episode…
This episode is brought to you by Big Fish Local, your trusted partner in navigating the digital landscape. Our dedicated team specializes in creating impactful digital marketing strategies tailored to your business needs. From optimizing your website for search engines to enhancing your presence on social media, we are here to help you thrive in your local market.
Discover the potential of your business with Big Fish Local’s comprehensive marketing solutions. For more on how we can boost your online visibility and drive growth, visit bigfishlocal.org
