Social Media Marketing
Social Media Marketing Services
Is your small business casting its net across social media platforms yet? You can’t afford to ignore this medium if you want to be the big fish in your pond!
Maintaining accounts takes time, and we know that you have bigger fish to fry. Thankfully, our team can take control! We’ll create posts that showcase your company’s services and values.
Social media offers an amazing opportunity to reel in your target audience. An active presence across platforms keeps customers interested in your business.
How Does Neglecting Social Media Accounts Harm Your Business?
Back in the day, curious potential customers had to visit a store or office to learn more about a business. In recent years, the website has taken over as the main source of information.
However, you’ll find that many customers these days check a company’s social media profiles before anything else! Social media has moved from a simple socializing platform to a place where people shop for products and choose between services.
With this in mind, you should be very aware of what your social media presence (or lack thereof) is saying about your business. Your company may become irrelevant if you go months without posting regularly.
Are you keeping your social media accounts afloat, or have you simply abandoned ship?
Why Invest In Social Media Marketing?
Choosing Big Fish Local for your social media needs means we’ll keep your accounts active with high-quality posts. This shows your customers you’re a trustworthy and energetic business, potentially drawing in new clients.
With countless social media sites available, trying to stay active on each one can be overwhelming. Luckily, we’re experts in all the key platforms and can customize your content to fit each one perfectly.
Why Trust Big Fish Local to Handle Your Social Media Marketing?
Social media can hook new customers very effectively when used correctly. In the wrong hands, though, a social media profile can send all the wrong messages. That’s why so many companies choose social media experts like the Big Fish Local team to handle their accounts.
Here’s why we’re the best choice to take over your social media marketing.
Multi-skilled Team
At Big Fish Local, we’re packed with digital marketing pros. Instead of wrestling with social media yourself, why not let an expert writer handle it? Posts that hit the mark are far more likely to engage your customers.
Focused Attention
Partnering with Big Fish Local means you get our undivided attention. Need a hand with different parts of your digital marketing? No worries! We’ll tailor a plan just for your business, aiming for your success every step of the way.
Social Media Expertise
Social media can throw curveballs with new updates and features. But keeping up is our specialty. We’ll keep you in the loop and ahead of the competition, leveraging our deep understanding of social media trends for your benefit.
Strategic Approach
Handling a business social media account is a deliberate process. We don’t just go with the flow; we chart a strategic course based on a detailed plan to push your business forward. We align our strategies with your objectives, steering your social media efforts in the right direction.
If you’re ready to start taking social media seriously, contact Big Fish Local today for a free consultation.
What Does Social Media Marketing Involve?
You might think that you already know social media; after all, who doesn’t have a Facebook account? However, the priorities when it comes to a company’s social media account are very different.
Everything you do should be designed to move your business closer to its objectives. Big Fish Local achieves this on behalf of our clients in a range of ways:
Content Creation
A big part of our job is managing what gets posted on your social media. We start by asking what you want your social media to represent. Then, we plan out and craft content that not only speaks your language but also resonates with your audience, ensuring it fits the platform it’s posted on.
Managing Reviews
An active social media presence often leads to more customer reviews. Responding to these reviews is crucial to show that you value customer feedback. Let us take this off your hands, maintaining your reputation for excellent customer service.
Customer Interaction
Social media is all about interaction, not just broadcasting messages. Engaging with your followers, especially those who comment on your posts, is key. Since this can be time-consuming, many businesses opt for our services to keep this engagement professional and consistent.
Compelling Profiles
Before anything goes live, your social media profiles need to be set up with the right info and visuals. If sorting this out seems daunting, we’re here to ensure your profiles are not only set up but also regularly updated to stay fresh and relevant.
Expanding with Pay-Per-Click Advertising
Beyond just search engines, social media platforms are fertile ground for pay-per-click (PPC) ads. If you’re considering adding PPC to your social media strategy, we’re seasoned in crafting eye-catching campaigns that attract new clients.
Let Big Fish Local navigate the social media waters for you, turning your company into the talk of the town.
Do You Have To Be On Every Social Media Platform?
It’s a common misconception that every business has to be on every single social media platform. In fact, it makes more sense to be strategic about where your target audience actually hangs out.
If your business would be a fish out of water on LinkedIn, for example, why would you waste your time building a presence there? At Big Fish Local, we understand the differences between the most popular platforms.
We’ll help you choose the right social media settings to advance your company’s objectives.
- Facebook: Facebook is ideal for connecting with local customers across all age groups, offering a welcoming environment. It’s perfect for advertising your services, sharing updates about your business, and even directly selling your services or products.
- Instagram: Favored by the younger crowd, Instagram focuses on visuals, allowing you to showcase your work through photos and videos. It’s also a spot where you can highlight special offers or services and engage with potential customers through its shopping feature.
- Twitter: Twitter lets you send your followers quick updates or tips. It’s a dynamic platform for sparking conversations, often using hashtags to join broader discussions. Sharing insights or engaging in industry-related chats can boost your visibility.
- LinkedIn: LinkedIn has a professional tone, making it a good match if you’re looking to connect with other businesses or industry experts. Sharing your expertise here can help establish your reputation as a knowledgeable service provider.
- Google My Business: Though not strictly social media, your Google My Business profile is crucial for showing up in search results. Keeping it updated with your latest services and hours, plus responding to reviews, can make your business more appealing to potential customers.
Our Process
If you want to become the big fish in your pond, our social media marketing service is a great catch! Once you’ve contacted us about taking your online presence to the next level, we’ll go through the following process:
1. Consultation
This is where we get to know your business, your brand, and your specific goals. We’ll establish which platforms would be best for you to target and how you want people to perceive your business. The results of this conversation will inform our approach. Want to meet in person? Schedule an in-person meeting at our HQ in Springfield, OH!
2. Content Strategy
We work with you to choose the best content to cover and the appropriate voice to use when crafting your social media content. We aim to engage your target audience successfully, so our strategy is tailored to you.
3. Content Calendar
We write all your posts for the month ahead of time, send them to your company for approval, and place them strategically in our social media calendar. We will publish them for you, so you can enjoy peace of mind knowing we’re handling every aspect of your social media presence.
4. Monitor Results
Once posts have been published, we’ll keep a close eye on what works and what doesn’t in order to constantly refine and improve our approach. We’ll also maintain a close relationship with your followers, interacting with those who engage.
