The 4 Best SEO Tools to Use to Up Your Content’s Search Engine Game


Is your content not performing as well as you would like? If yes, then it could be because your SEO game is not up to scratch. Fortunately, if you are short on time and resources, there are lots of amazing SEO tools that you can take advantage of. Whether you want to drive traffic to your site, increase trust in your brand or simply boost sales, the below SEO tools online are just what you need. 

  1. SEMrush 

SEMrush is one of the most well-known and popular SEO tools on the market, promising to help businesses stay ahead of the competition without blowing their marketing budget. 

Offering a huge SEO database that can prove invaluable in upping your content game, some of the best benefits of SEMrush as an SEO tool are:

  • In-depth insights into your competitors 
  • Track brand mentions 
  • In-depth domain profiles
  • Keyword research tools 

The only downside to SEMrush is that it can be a little on the costly side for new businesses. If you are a complete SEO beginner, you may need a little help navigating its features. 

  1. Ahrefs 

Another hugely popular SEO tool, Ahrefs is a great SEO tool for marketers and business owners who are already clued up on the basics of search engine optimization. 

If you need help with keyword research or you think that your content is lacking in quality keywords, then Ahrefs is the SEO tool for you as its toolbar offers keyword difficulty insights, PPC data, and keyword suggestions. 

Some of the most notable benefits of Ahrefs are:

  • Website auditing 
  • Customer research 
  • Keyword explorer 
  • How-to-guides 

Some of the drawbacks to Ahrefs are that it can be cost-prohibitive for small businesses, and its backlink data is a little bit basic.  

  1. Google Search Console 

Most people have heard of Google Search Console, which is a free online SEO tool that anyone can use. Created by Google itself, Google Search Console allows you to easily research keywords, enabling you to check out keyword trends, too. 

There are lots of reasons why you should use Google Search Console, including:

  • To keep track of your website traffic 
  • To identify errors that are holding your content back from ranking 
  • To submit sitemaps 

As a free SEO tool, you do not get as much access to keyword and competitor data with Google Search Console as you do with other paid SEO tools.

  1. Google Trends 

The perfect SEO tool for content marketers who struggle to come up with new content ideas on a consistent basis, Google Trends allows you to access trends in the industry for free. 

You can use Google Trends to:

  • Find new keywords for your content 
  • Stay updated on current trends in your niche

It is worth noting that this free SEO tool is limited in its SEO capabilities and is better to use for brainstorming content ideas and staying current on searches. 

Here at Big Fish Local, we have a wealth of experience in helping businesses up their content game and are ready and waiting to unlock your business’s full potential. Get in touch here for more information.