The Ultimate Guide To Mastering Local SEO With Seth Evans

Seth Evans
Set Evans

Seth Evans is the Founder and CEO of Big Fish Local, a digital marketing firm dedicated to helping home service professionals thrive in their local markets. With over 10 years of web design experience, Seth combines his self-taught technical skills with a passion for helping others achieve their business goals. He is an ordained deacon in the United Methodist Church, where he honed his patience, leadership, and collaborative skills. Seth believes in creating a positive company culture, driving growth through innovation, and promoting local community support as the keys to business success.

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Here’s a glimpse of what you’ll learn:

  • [1:34] Seth Evans shares his background in SEO
  • 02:12] Why SEO is never a set-and-forget task and requires constant evolution
  • [05:29] Recent major updates in SEO and how they affect local businesses
  • [07:42] The rising importance of authentic local content in SEO
  • [09:41] The increasing significance of Google My Business in local searches
  • [13:54] How important is mobile optimization for local SEO?
  • [15:19] Ways to manage online reviews for local SEO benefits
  • [17:45] How to conduct effective local keyword research
  • [20:17] Tips to create content that resonates with local audiences and boosts SEO
  • [23:40] The role of schema markup in elevating local search performance

In this episode…

Mastering local SEO might seem complex initially, but its impact on a business’s online reach is undeniable. What key strategies can propel a business to the top of local search results?

According to Seth Evans, a seasoned digital marketing expert, the key lies in a blend of human insight and the strategic use of tools. He highlights the importance of starting keyword research with authentic conversational input from people around, supplemented by tools for precise data. Seth also emphasizes the critical role of mobile optimization and the use of schema markup to make it easier for search engines to understand and rank a website effectively. These strategies ensure that a business not only appears in search results but also stands out and provides genuine value.

In this episode of the Home Pro Podcast, Seth Evans, Founder and CEO of Big Fish Local, is interviewed by Chad Franzen of Rise25 to discuss mastering local SEO. They cover the importance of human-centered keyword research, the impact of mobile optimization and schema markup, and the future trends in local SEO.

Resources mentioned in this episode:

Special Mentions:

Quotable Moments:

  • “SEO is always changing as the search engines evolve their algorithms to decide where you show up.”
  • “Local businesses must become adept at providing content that is both human and value-oriented.”
  • “Maximize the value of your Google My Business listing to enhance local search results.”
  • “Effective SEO is adopting more authentic link-building strategies over spammy techniques.”
  • “Mobile first: Your business’s success increasingly depends on a well-optimized mobile presence.”

Action Steps:

  1. Implement and manage a Google My Business listing: By leveraging free features provided by Google, you have an opportunity to showcase your business and improve local search rankings.
  2. Request customer reviews regularly, especially through text messaging: Positive, fresh reviews signal to Google the relevance and trustworthiness of your business, improving SEO.
  3. Focus on creating human-written, detailed content for your website: Human-generated content resonates better with readers and is favored by Google’s algorithms, enhancing your SEO efforts.
  4. Conduct local keyword research to understand what potential customers are searching for: Targeted keyword research ensures your SEO efforts align with actual search behavior, drawing relevant traffic to your site.
  5. Prioritize mobile optimization for all digital properties: With most searches now on mobile devices, a mobile-friendly interface will ensure better search engine rankings and improve the user experience.

Sponsor for this episode…

This episode is brought to you by Big Fish Local, your trusted partner in navigating the digital landscape. Our dedicated team specializes in creating impactful digital marketing strategies tailored to your business needs. From optimizing your website for search engines to enhancing your presence on social media, we are here to help you thrive in your local market.

Discover the potential of your business with Big Fish Local’s comprehensive marketing solutions. For more on how we can boost your online visibility and drive growth, visit