What Is Online Review Management? 5 Things You Should Know

What Is Online Review Management? 5 Things You Should Know

review management is a big part of digital marketing strategies by Big Fish Local

Did you know that 90% of consumers read online reviews before visiting or buying from a business? Moreover, online reviews impact over 65% of purchasing decisions and customers trust them as much as a personal recommendation.

All businesses, no matter the size, niche, and location, must be aware of the online imprint they leave. This means regularly monitoring and tracking online reviews all over the web, including websites like Yelp, Whitepages, social media channels, and forums.

Negative reviews can damage your reputation if you ignore them or address them the wrong way. Read on to discover 5 things you should know about review management and how you can turn online reviews into a powerful marketing tool.

1. Track and Monitor Your Reviews

Many businesses don’t realize the importance of online reviews and don’t even know where to look for them. A good starting point is listing your business on major directory sites like Whitepages, Yelp, Google My Business, Google Maps, social media sites, and the BBB.

Tracking and monitoring what people say about your business online can help you improve your services, get to know your customers better, and reply to complaints promptly.

2. Ask Customers for Reviews

Instead of waiting for your customers to write reviews, be proactive and ask them to. You can do this on social media, in person, through your newsletter, or on your website.

This is a great way to not only manage reviews but also show your customers you care about their opinion. This helps new customers make a purchasing decision faster.

3. Address Negative Reviews

For every negative review a customer leaves online, you’ll need at least a dozen positive reviews to make up for it. Some businesses decide to ignore them, but this is counterproductive because it just fuels the customers’ dissatisfaction.

Rule no.1 of online review management is to never argue with unhappy and angry customers and address the review in a calm, professional, and helpful way.

4. Display Your Reviews

One of the best ways to boost sales and attract new customers is to display your reviews on social media and your website. You can enable reviews for each product you sell, embed reviews from all over the internet on your website or dedicate a separate ‘Testimonials’ page for visitors to click on.

Social proof is a powerful tool that builds trust with your audience and helps convert them into customers.

5. Hire a Review Management Firm

If you don’t have the time or skills to deal with online reviews, consider hiring a review management firm to help you out. They will create a custom reputation management strategy for your business and help you control your online reputation.

Use These Review Management Tips to Improve Your Business

Whether you’re a new business looking to create a positive online presence or you want to use reviews to boost sales, what people say about your company online can make or break your reputation.

These review management tips will help you use reviews to your own advantage and build strong relationships with your customers.

Want to have complete control over your online reviews and reputation? Our review management tools will help you get new reviews and respond to them in a timely and professional matter.

Contact us today to find out more!

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