What To Know About Optimizing Your Website’s Images

What To Know About Optimizing Your Website’s Images

content marketing goes a long way in terms of increasing digital marketing results!

Image SEO is increasingly becoming more important throughout the digital marketing world, so it’s important to ensure that your website’s images are properly optimized!

image SEO goes a long way in terms of increasing digital marketing results!

Images and videos are a very important factor towards a brand’s online presence, but it’s important for all business owners to understand how simply having images on your website will not be enough in terms of improving traffic, conversion rates, leads and sales. However, optimizing your website’s images and videos for Google and other search engines can potentially have a tangible, positive effect in terms of a whole variety of SEO metrics.

Image SEO is a somewhat overlooked aspect of the digital marketing world that has undoubtedly been reconsidered by countless businesses, which subsequently have reaped the benefits of these strategies.

On this page we’re going to go over the following:

  • Describing what image SEO entails
  • Explaining how search crawlers view your website’s images
  • Clarifying how image SEO is beneficial for your digital marketing initiatives
  • Providing details in terms of creating SEO-friendly images


What Exactly Is Image SEO?

To put it rather basically, image SEO is the process of assisting search engine crawlers in terms of more thoroughly understanding your website’s images.

Search crawlers aren’t going to be capable of actually seeing your images, and this is because they specifically rely upon all the other additional information that goes along with an image to properly determine what an image displays and how certain images relate to any given web page’s content.

There’s no doubt about it that many industry experts are still developing their knowledge in terms of optimizing images for a search crawler’s vision, but in general it’s first and foremost important to understand that Google and other search engines see code when we see photographs and diagrams.

So when it comes to optimizing your website’s images, it all comes down to optimizing the subsequent coding that coincides with your images!

How Search Crawlers View Your Website’s Images: Title Tags, Alt Tags and File Names

Search crawlers will predominately rely upon certain pieces of embedded data within an image’s code to view it and understand what the image represents, including:

  • Title tag
  • File name
  • Image alt-tag
  • Anchor text
  • Caption


An image’s file name is the name of the file that’s saved within your computer prior to uploading it within your website. It’s important to understand that an image’s file name will become a part of its URL once it’s been uploaded, and that Google and other search engines utilize file names for hints in terms of what the image entails. This is why it’s always important to create good descriptions with all of your image file names, because titles like IMG5478292.jpg aren’t going to be pretty useful!

An image alt-tag is widely considered to be one of the most important attributes to add within your website’s images, and it’s generally considered to be text that’s associated with an image that conveys the essential information that’s found within the image. This is why it’s always very important to utilize keywords within your image’s alt-tags!

An image’s title tag is the official title of the image, and this text will appear if you hover over the image. These titles are really important in terms of image SEO because they provide details beyond the use of captions, but captions and anchor text are still very important too!

How Optimizing Your Images Is Beneficial For Your Digital Marketing Initiatives

One of the most important benefits of image SEO is that it can do wonders in terms of increasing your website’s search rankings, which subsequently can lead to increased traffic metrics.

When you optimize your images, search crawlers will be much more efficient in terms of indexing your web pages. This in turn can lead to a boost in rankings within certain keyword searches due to Google and other search engines recognizing how much more relevant your site’s page is as compared to other pages.

When crawlers see that your page’s images provide added informational value as compared to other similar pages, it will more likely consider your page more relevant and rank you higher!

Optimizing Your Images For SEO Purposes

If your website utilizes WordPress or any other similar type of platform, then it should be pretty simple in terms of properly adding image data immediately after your image has been uploaded. It’s of course important to optimize all of the metadata that we discussed above in order to make the most out of your image SEO strategies, but technical optimization is also always necessary when it comes to ensuring the very most out of your image quality.

Some of the factors to take into consideration when it comes to technically optimizing your images include the following:

  • Correct File Format: The three main options for images include .JPG, .PNG and .GIF. PNGs are well known for providing very high-quality images, but it’s also important to note that these files tend to be very large. JPGs are considered to be lower in quality, but they’re a bit smaller in file size. GIFs are looping videos or animated images, which are increasingly becoming popular throughout many industries for a sense of comic relief.
  • Compressing Images: A good industry rule is to keep your website’s images below 100KB in size, and this is because it will ultimately ensure that your website is loading as efficiently as possible. There are chances that compressing your images may distort the overall quality, so if this occurs you should slightly increase the file size until you have the smallest size associated with the best possible quality.


Reach Out To The Big Fish Local Experts To Learn More About Image SEO!

Putting it simply, your website’s images are a major factor in terms of converting customers. The average attention span of web users is dramatically decreasing each and every year, so including images on all of your web pages has never been more important.

However, it’s going to be much more difficult for anyone to see your website’s images if they aren’t fully optimized for Google and other search engine crawlers. This is where the experts at Big Fish Local come into play to help you and your digital marketing initiatives get to the next level!

Always feel free to contact us online or call us at 614-945-4544 today to learn more about image SEO!


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