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Which website platform is best

which website platform is best

When working with a company on a website redesign, there’s often a decision that  needs to be made: which website platform is best for them? Although Windows and  macOS tend to dominate the computer world, there are plenty of choices for your  website.  

These are just six of the options. Today, we’ll give you a brief overview before  unpacking our answer to the question, “Which website platform is best”. 

WordPress.com 

WordPress.com launched as a blogging platform. Often, a person would start a blog  and later decide they wanted to expand it. WordPress would then allow a paid  conversion to a custom domain at a monthly cost.  

This is a good starting place if you’re an influencer or blogger looking to boost their  online presence. 

WordPress.org 

The alternative is the more powerful WordPress.org. The biggest difference here is that  a .org installation allows you to download the core files, yet requires hosting — a server  where website visitors access your content. However, in comparison to its .com  counterpart, this is a far more powerful option including various e-commerce  capabilities. 

WordPress.org is the Windows of the website design world. It runs, at last estimate,  upwards of 40% of all websites on the internet from small businesses to multi-million  dollar firms.  

Joomla 

Joomla is an alternative to WordPress yet offers many of the same customizations and  features. It has an easy-to-use CMS and perhaps a stronger focus on security than  other platforms.  

Joomla has many plugin options as well, like WordPress. However, it’s not necessarily  known for its e-commerce features, though it is an option.  

Wix 

If you’re not a coder or don’t enjoy tinkering, Wix might be the website platform for  you. Few website agencies would choose Wix over some of the options we’ve  mentioned so far. However, for the single-person operation, it offers built-in analytics,  though be aware that it’s updated far less frequently that the other website platform  options. 

“All-in-one” systems 

We’re lumping several different website platforms into this category, and for good  reason. Often, an “inbound marketing” system will include a full-package option. This 

includes a CRM platform, integrated email system, landing page development, as well  as a traditional website CMS. 

These are best if you’re moving head-first toward a full lead generation model. Popular  opinions here include Marketo and Hubspot.  

Squarespace 

If you’ve ever watched a YouTube video, you’ve probably seen either an ad or a  message from the video producer stating something along the lines of “This video was  sponsored by Squarespace. More about them at the end of the sketch.” 

Squarespace has a specific focus on a user-friendly UI. For what it lacks in  customization it makes up for with a low-maintenance approach. This is a good idea  for someone looking to jump into e-commerce but doesn’t need all of the traditional  website bells and whistles. 

The best website platform is one that meets your needs 

Working with a marketing agency can help you narrow down which website platform is  best for your brand. Whether you need an e-commerce solution, are a new and blog heavy brand, or simply need a way to promote your services, our team can help you  sort through these various options. Often, if you work long-term with an agency, they  can handle all of the necessary updating for you anyway.  

This can reduce your dependence on learning how to maintain your website and get  you back to what you do best: running your business. Would you like to learn more  about our ongoing packages and how we can take a part of the load off of your plate  for you? Then let us know HERE and we’ll schedule a time to chat!