Given that there are so many DIY and cheap, template-based paths you could take, you may be wondering if it’s really worth budgeting for a designer and developer to create you a custom website.
Here at Big Fish Local, we know for sure that it is. Here are just a few ways that paying for a professional website can guarantee a great return on your initial investment.
- Instant credibility
When someone visits your company’s website, it’s often your first (and only) opportunity to make a great impression. Your website should be a reflection of your professionalism.
If it looks great and works well, then your website will help build your credibility. Potential customers will feel more confident about the quality of your products and services as a result. A shoddy site achieves the opposite.
Put yourself in the shoes of your audience. Someone who is deliberating between your business and a competitor company could easily be persuaded by the quality of your website.
- Useful features
Another way that a professionally designed and developed website can help increase conversions is through the integration of useful features that make the customer experience smoother.
You might include videos, photo galleries, and carousels that provide more information about the services and products that you offer, for example. You could also run an ecommerce store that allows people to make purchases through your website.
Someone with a background in website design and development will help you pinpoint the features that best serve your business goals and incorporate them into a highly functional website.
- Smooth functionality
How long are you willing to wait for a website to load? These days, we expect online information to be provided instantly. If your website is slow or buggy, then that can be a huge turn-off for potential customers.
A skilled website developer will ensure your site functions smoothly. The website will be designed with users in mind, so that everything can be accessed intuitively, with minimum effort.
Why would you make someone work harder than necessary to become your customer? Common sense says that’s a bad business decision. Yet that’s exactly what you do when you subject them to a substandard website!
- Brand expression
Branding is how you influence the way that your audience perceives you. It’s how you communicate the core values, purpose, and personality of your company to the people you’re trying to convert.
Your website is an excellent place to express your brand. In many ways, it operates as the “front door” of your business. If you aren’t making the most of this opportunity to connect with customers, you’re definitely missing a trick.
For branding to be effective, it has to be consistent. A company claiming to offer high quality goods and services that simultaneously has its own mediocre website is sadly sending mixed messages.
Are you ready to become the big fish in your pond? A custom website will ensure that you make a splash and stand out from the shoal.
Contact Big Fish Local today to discuss how we can collaborate on a website that really works for you!