Your website can’t just look great on desktop, because consumers have made mobile-first website design 100% essential!

Key Takeaways 

• Mobile devices account for over 60% of website traffic, which means your company’s potential customers are far more likely to visit your website from a phone. 

• Google’s mobile-first indexing ranks websites based on their mobile versions, which means your website’s mobile experience plays a massive role in your overall SEO performance and search visibility. 

• Today’s consumers expect convenience and speed, with over 50% of online users abandoning pages that take longer than three seconds to load. 

• Mobile-friendly websites help improve conversion rates with features like click-to-call buttons, simplified layouts, clear navigation, and fast load speeds making it easier for customers to request estimates, contact local businesses and schedule professional services. 

Online Consumers In Springfield OH Are Browsing On Mobile Devices More Than Ever 

How exactly do you use your phone to search for local products and services? 

The odds are that you’re reading reviews, finding restaurants, comparing contractors, and requesting quotes or information via your smartphone for most of your purchasing decisions. This exact same behavior directly applies to all businesses in the Springfield, Ohio area and their potential customers. 

This means that if your website isn’t fully optimized for mobile users, there are subsequently very high chances that your visitors are leaving your site long before they every wind up paying for anything.

Mobile-first website design in Springfield means building websites for tablets and smartphones as the primary experience, as opposed to being more of an afterthought behind desktop browsing.  Mobile-first websites are specifically designed to load quickly, look aesthetically clean, and seamlessly function for smaller handheld screens.

And for local businesses in Springfield, this website design strategy now matters more than ever due to your brand’s first impressions continuously occurring on mobile devices!

Google Now Prioritizes Mobile-Friendly Websites 

First and foremost, it’s important for business leaders to understand how website designs are no longer solely about aesthetics.

Google is now evaluating websites through an incredibly comprehensive mobile lens through their mobile-first indexing, which essentially means their crawlers are analyzing a website’s mobile version when determining search result rankings. 

What can be alarming about this is that even the most beautiful desktop website can struggle to rank if the site’s mobile experience is performing adequately. For businesses in Springfield competing for local SEO keywords, unoptimized mobile experiences can quickly reduce overall visibility. 

Some of the most common mobile web design problems we encounter with our new clients include the following:

• Buttons that are difficult to tap
• Slow page loading
• Tiny text that’s tough to read
• Forms that are hard to fill out on phones
• Confusing navigation menus

These types of common frustrations can often make leads want to leave your website before actually taking any real actions, and it’s never smart to ignore your site’s mobile usability and undermine all of your other digital marketing efforts!

Website Speed Matters More Than Ever 

Most online customers fully expect websites to work seamlessly and instantly, and this is partially because a lot of smartphone browsers are multitasking and searching the internet while on the go. If websites feel clunky or load slowly, they’ll simply move on to one of your competitors. 

This common consumer behavior just so happens to create all sorts of major opportunities for Springfield businesses, because mobile-first, fast websites can help businesses capture more leads and gain a serious competitive edge. 

Some common website speed improvements include:

• Improving hosting performance
• Compressing images
• Optimizing scripts and plugins
• Reducing unnecessary website code
• Simplifying page layouts 

Mobile Web Design Helps Convert Visitors Into Customers 

We all know just how important building website traffic is for every business, but it doesn’t matter how many people visit your website if they’re not converting into customers once they arrive. 

Mobile-first site designs reduce certain frictions and ultimately make it seamless for online users to quickly take action. Some popular features that help businesses improve their mobile versions include:

• Easy-to-complete contact forms
• Click-to-call phone numbers
• Clear calls-to-action
• Fast-loading service pages
• Prominent trust signals and customer reviews
• Simplified navigation menus

For local Springfield businesses, website convenience goes a long way to drive consumer decisions. If your leads can quickly understand what’s needed of them and get in touch with you directly by phone, they’ll almost always be far more likely to convert into sales. 

This means that mobile-friendly website redesigns don’t just improve your site’s aesthetic appearance, because they also have a tangible impact on lead generation and long-term revenue!

Changing Online Consumer Expectations 

Consumers might have slightly tolerated an outdated or slow website a few years ago, but expectations are totally different these days. 

Online visitors will quickly judge a company’s overall professionalism based on their website performance, which means potential customers will likely assume that your business itself is outdated if they feel like your website is. 

On the other hand, your competitors are likely modernizing their websites on a consistent basis to prioritize usability, speed and mobile engagement. So, if you’re hoping to stand out in Springfield’s local search landscape, mobile-first web design investments can give you the competitive advantage that you undoubtedly need. 

Ready To Improve Your Company’s Website Design? Build A Site For Today’s Customers With The Big Fish Local Experts!

If your website is struggling on smartphones or simply feels outdated, it could be costing you an endless amount of opportunities. 

Mobile-first websites help businesses of all sizes when it comes to creating strong first impressions, improving search visibility, and converting leads into recurring customers. 

Big Fish Local is the leading digital marketing agency based in Springfield, Ohio that has supported hundreds of local businesses since 2015. Our web design specialists build sites specifically for SEO, speed and conversions, and we fully understand how the right strategies can help your company stand out on Google and generate more leads.

Reach out to us online or give us a call at 855-935-4999 to start building your dream website and reaching more customers today!