Well, we’re around a quarter of the way into 2022, and now’s as good a time as any to check how your content marketing strategy is serving your business.
What, you don’t have a content marketing strategy? That’s a serious oversight. Content marketing is a highly effective way to drive organic growth.
Read on for the 4 fundamental questions you need to be asking to improve your content marketing.
What are your goals and how are you measuring them?
When designing your content marketing strategy, it’s important to know exactly what you want to achieve.
Are you aiming to reach a new audience, for example?
Or maybe you’re hoping to educate regarding a new product or service?
You might want your content to distinguish you from other, similar companies in your industry.
Another possible (and likely) objective is to drive more traffic to your website.
Of course, it’s possible to have multiple goals when it comes to your content strategy. Understanding what they are will allow you to tailor the content towards them.
For example, if you’re aiming to educate regarding a new product, you might create a series of “how to” guides showing how it can be used.
Who are you targeting and where?
If you create your content with a universal audience in mind, it’s more likely to meet nobody’s needs than everybody’s.
Establishing the demographic you are trying to target will empower you to more accurately pinpoint their interests and preferences.
That doesn’t mean you have to limit your audience, though. It’s perfectly possible to create multiple customer profiles then develop content especially designed for each one.
Beyond simply knowing who your audience is, you must also know where your audience hangs out online.
Are they likely to read a blog? Is there a particular social media platform that they’re more likely to use? Would they prefer to consume infographics, videos, or written content?
If you’re unsure, you can always experiment and see which content performs best before committing to a long-term content marketing strategy.
How are you optimizing for search engines?
When you’re creating content, search engine optimization should be at the forefront of your mind.
One major advantage of publishing relevant content regularly is that it helps to boost your ranking on the results page.
One way to do this is to find out what the most commonly searched questions are in your industry, then produce a blog post that comprehensively answers that question.
Another is to use targeted keywords in your content so that anyone searching for those terms is more likely to come across your online presence.
How will you ensure the quality of your content?
Content marketing is only effective if the content in question is of a high quality. This requires time and talent to produce.
Rather than add to your already long to-do list, why not hire the professionals to handle it?
If your business would benefit from some specialist support when it comes to content marketing—and what business wouldn’t?—then get in touch with the talented team at Big Fish Local
We know exactly how to make you the big fish in your industry using tried-and-tested content marketing techniques.