Marketing Sonar
Introducing the "Marketing Sonar" by Big Fish Local
Your Comprehensive Guide to Navigating the Digital Seas! We’ll dive deep into the heart of your digital marketing strategy, meticulously designed to scan, analyze, and optimize your online presence. Let us help you uncover hidden opportunities, navigate through competitive currents, and chart a course towards unparalleled digital success. With our Marketing Sonar, you’re not just exploring the depths of digital marketing – you’re mastering them.
Here’s what you can expect when you sign up for a Marketing Sonar:
Discovery Session:
We’ll meet over Zoom for 1 hour to get the key information we’ll need to complete the Sonar. We’ll let you know ahead of time what information we’ll need, so you’ll have plenty of time to prepare. Get ready to dive deep into your current marketing so we can chart a course for your future success.
Research:
Over the next week, we’ll perform in-depth research on all of the topics most important to your digital marketing strategy (full list below). We use a variety of tools to assess your current efforts and compare them against your top competitors.
Strategy:
Taking everything we learned from our conversation with you and our comprehensive research, we’ll put together a step-by-step plan that you can begin implementing right away to navigate to the best fishing holes in your local pond.
Action Session:
Now for the exciting part! We’ll share all of our findings with you and make a concrete plan together to get your marketing into ship-shape so you can sail ahead of your competition. You’ll come away from this meeting knowing exactly what you need to do to succeed, and who is going to responsible to make it happen.
Here's what we'll cover in our Marketing Sonar:
Organic Search
We perform an in-depth analysis of your website's search engine optimization (SEO) effectiveness. This comprehensive review delves into key areas such as keyword optimization, content relevance and quality, on-page SEO elements (including meta tags and URLs), and off-page factors like backlinks and domain authority. The audit also scrutinizes your website's technical SEO aspects, such as site speed, mobile-friendliness, and structured data implementation. By identifying both strengths and weaknesses in your current SEO strategy, this audit provides valuable insights into how your website is perceived by search engines and how it ranks in search results. The resulting report includes actionable recommendations to enhance your website's visibility, improve organic search rankings, and attract more targeted traffic.
Digital Advertising
We provide strategic guidance to optimize your online advertising efforts across various platforms. This segment of the Sonar focuses on identifying the most effective channels for your target audience, whether it's social media, search engines, display networks, or other digital platforms. Recommendations include refining targeting options to reach your ideal customer demographic more effectively, creating compelling ad creatives and messaging that resonate with your audience, and optimizing bidding strategies and budget allocation for maximum ROI. The section also suggests ways to integrate and synergize your digital advertising with other elements of your marketing strategy, ensuring a cohesive and impactful online presence. By implementing these tailored recommendations, your business can enhance its digital advertising campaigns, drive higher engagement, and achieve greater returns.
Reputation
We will meticulously assess and evaluate the public sentiment surrounding your brand. This process involves a deep dive into various online and offline channels where your brand is discussed or mentioned, including social media platforms & review sites. By leveraging advanced analytics and sentiment analysis tools, we'll not only identify the overall tone and sentiment of these mentions - be it positive, negative, or neutral - but we'll uncover underlying patterns, trends, and key themes in public perception. This comprehensive analysis provides valuable insights into customer attitudes, experiences, and expectations, enabling your business to refine its marketing strategies, enhance customer engagement, and proactively manage your brand reputation.
Social Media
We'll perform a comprehensive audit service designed to thoroughly evaluate your brand's presence and performance on social media platforms. This service delves into various aspects of your social media strategy, including content analysis, engagement rates, follower demographics, and growth trends. By examining the effectiveness of your posts, campaigns, and interactions across networks like Facebook, Twitter, Instagram, and LinkedIn, we'll identify areas of strength and opportunities for improvement. We'll benchmark your social media activities against industry standards and competitors, providing insights into best practices and emerging trends. We'll equip you with actionable data and recommendations to optimize your social media strategy, increase engagement, and strengthen your brand's online community.
Our Promise
We’re confident our Marketing Sonar will put fresh wind in your sails and give you the tools to be successful online. If you don’t believe we’ve given you at least enough value to cover the cost of our efforts, let us know and we’ll provide a full refund. We believe in the power of our service to transform your digital marketing efforts and want you to feel confident and secure in your investment with us. Your success is our priority, and we are dedicated to ensuring that you receive the utmost value and benefit from Marketing Sonar.
