Pay-Per-Click Advertising
Make a Splash with Big Fish Local's Pay-Per-Click Advertising
Looking for a way to stand out from the competition? Pay-per-click (PPC) advertising is a powerful and cost-effective tool for enhancing your business’s visibility online. At Big Fish Local, we specialize in designing strategic PPC campaigns that not only maximize your ROI but also ensure every click counts, bringing more potential customers to your business.
Why pay for ads that don’t deliver? With our expert services, you’ll only pay when your ads attract actual visitors, giving you the highest click-through rates at the lowest cost per click. This means you can rest assured that every penny you invest is bringing in potential customers. Let’s create high-quality, tailored campaigns that help you break through the noise and make waves in your industry.
Why PPC Campaigns Underperform Without Strategy
Tried PPC ads but didn’t see results? You’re not alone. Many businesses run into challenges such as:
- Undefined Goals: Without clear objectives, PPC ads fail to align with your business goals.
- Ineffective Budgeting: Overestimating costs or underestimating value can derail campaigns.
- Missed Features: Advanced PPC features like ad extensions, audience targeting, and scheduling are often overlooked.
Our PPC specialists use data-driven methods to overcome these hurdles. By managing your campaign from start to finish, we ensure you’re not just throwing money at ads but investing in real results.
Why Choose Big Fish Local for PPC Advertising?
Experience That Delivers
At Big Fish Local, we’ve honed the art of PPC advertising through years of successful campaigns. Our team understands what works and how to adapt strategies to your unique needs.
Multi-Skilled Team
Our crew includes experts in SEO, digital marketing strategy, copywriting, and design. Together, they craft compelling ads that attract clicks and convert visitors into loyal customers.
Cost-Effective Solutions
Many business owners try to save money by managing PPC themselves, but it’s a time-consuming process that often leads to inefficiencies. Partnering with us ensures faster, better results without wasting your valuable time or resources.
Proven Strategies for Success
We go beyond creating ads. We research, plan, monitor, and adjust campaigns to optimize their performance so your PPC efforts are always at their peak.
What Big Fish Local's Pay-Per-Click Advertising Service Includes
When you partner with Big Fish Local, you gain access to a full suite of PPC advertising services tailored to your business goals.
Strategic Planning
We’ll kick off with a consultation to learn about your business, target audience, and objectives. From there, we:
- Conduct in-depth keyword research.
- Determine the best ad placements (Google, Facebook, Microsoft, Instagram, Pinterest, Yelp).
- Set budgets and projections based on your goals.
Creative Implementation
Our creative experts design your ads using high-quality visuals and persuasive copy that grabs attention and drives action. Once everything is ready, we will launch your campaign across the most effective platforms.
Monitoring & Optimization
Our work doesn’t stop after your ads go live; at Big Fish Local, we:
- Continuously monitor performance.
- Adjust strategies based on analytics.
- Ensure each campaign reaches its full potential.
Where You'll See Your Ads
PPC ads appear across a variety of platforms strategically chosen to maximize your reach. These include:
- Google: Ideal for search engine visibility.
- Facebook & Instagram: Perfect for reaching socially active audiences.
- Microsoft Advertising: A strong alternative to Google.
- Pinterest & Yelp: Great for specific niches like home services or dining.
Our Process
There are three steps to Big Fish Local’s pay-per-click service: Strategy, Implementation, and Monitoring and Evaluation. Each step is carefully designed to ensure your PPC campaign is effective and successful.
1. Strategy
During a creative consultation, we will get to know your business and its industry. This can take place online or in one of our offices in Springfield, Dayton, and Columbus, Ohio.
Once we understand your objectives, budget, and target audience, we will be able to design an effective PPC campaign using specific keywords.
This will include choosing the most appropriate placement for your ads, whether that’s a social media platform or a search engine.
2. Implementation
Once we have a clear strategy, our creative experts will design your ads with compelling content and high-quality images that catch people’s attention and convert them into customers.
Big Fish Local will implement your campaign for you when your adverts are ready to be published.
3. Monitoring and Evaluation
Don’t worry; your campaign won’t be left treading water! We’ll dive into the data to ensure every ad performs as well as possible. If changes need to be made, we’ll make them.
We take full responsibility for your PPC advertisements, and that goes beyond simply publishing them.
Pay-Per-Click FAQs
What is PPC Advertising?
PPC advertising stands for “pay-per-click” advertising. This means that if you run an ad campaign, you only pay when someone actually clicks on your ad. It’s a way to get more visitors to your website. Your ads are tied to specific search terms and show up when someone searches for those terms.
How do PPC ads reach my target audience?
To target your audience, we use keywords they’re likely to search for. We can also specify who sees your ad based on age, gender, location, and even the time they’re most likely online.
How do PPC ads benefit my business?
PPC ads can go live quickly, aren’t affected by SEO algorithms, can bring a good return on investment, allow you to target specific groups, and you only pay if someone clicks on your ad.
Where can you find PPC ads?
You can find PPC ads on platforms like Google, Facebook, Microsoft, Instagram, Pinterest, and Yelp. Depending on how your audience accesses the site, these ads might appear at the top of the page or on the side.
Is PPC right for my business?
Wondering if PPC could work for you? Reach out to Big Fish Local. We’ll discuss your goals and see how PPC could fit into your marketing strategy.
What's included in a PPC ad?
A PPC ad will have a headline, a description, keywords, and images. If someone who’s unfamiliar with graphic design creates your ad, it might get rejected. That’s where Big Fish Local comes in; we know how to create effective PPC campaigns.
How do I know which keywords to use?
Our digital marketing team will do the research to find the best keywords for your PPC campaign. We’ll identify which keywords are most competitive and which will most likely reach your audience, then use those in your ads.
PPC vs. SEM: what's the difference?
PPC is a form of SEM or search engine marketing. SEM is an umbrella term for any advertising that uses search engines. PPC advertising is one form of SEM, just like search engine optimization (SEO) is another.
Our Guarantee
We will design and develop a unique PPC advertising strategy in line with your business goals. This will involve researching your industry, creating engaging content, monitoring the response to each advertisement, and making adjustments as necessary. You’ll see better results from your PPC ads when you work with Big Fish Local.
