Pay Per Click Advertising
Pay Per Click Advertising Services
Pay-per-click advertising is one way to break the surface and become more visible. And they’re a cost-effective solution for small businesses because you only pay when people click on them!
A thrown-together ad won’t help you make a splash; you need a strategy to succeed, and that’s where Big Fish Local comes in. We offer specialist pay-per-click advertising services for small businesses.
We know what you want: the highest click-through rate possible at the lowest cost per click.
High-quality ads designed and developed by our expert team are bound to make a splash!
Why Might Your Current Ads Be Underperforming?
If you’ve tried PPC ads on your own and got disappointing results, chances are the campaign wasn’t implemented or managed effectively.
It’s easy to make mistakes when you’re not a digital marketing expert. For example, you may not have defined specific goals for your PPC campaign, so your advertisements missed the mark.
Maybe you ended up spending more than you expected. To allocate your PPC budget, you have to make some projections regarding a customer’s lifetime value and the typical cost of client acquisition.
The most successful PPC campaigns are more carefully managed. Big Fish Local’s ad experts track their results and make tweaks where appropriate.
PPC ads have a range of features that only a marketing guru would know about, including ad extensions to make them run longer, scheduling options to ensure they run at times of day when people are online, and location targeting to focus your efforts on potential clients near you.
These are all methods to better engage your target audience, and if you aren’t using them, your campaign is undoubtedly underperforming. Rather than let your investment sink, get the experts at Big Fish Local to handle it!
What Do Pay Per Click Advertising Services Offer?
There are good reasons to reach out to the experts when you want to become the big fish in your pond. When you hire a professional PPC advertising service like ours, you benefit from our strategic insight. Your campaign will be designed with your specific business goals in mind.
Rather than improvise with the content of your adverts and hope for the best, you can enjoy the services of experienced copywriters who will craft them for you. Perhaps most importantly, a PPC advertising service will manage and monitor your campaign. This is time-consuming but crucial work that you thankfully won’t have to worry about.
You may choose to place PPC adverts on one, many, or all of the following platforms:
- Microsoft
- Yelp
Why Trust Big Fish Local With Your Pay-Per-Click Campaign?
At Big Fish Local, we run your ads so you can run your business. We have experience in pay-per-click campaigns, which means we have firsthand knowledge of what works.
Why waste money on underperforming ads when you could trust the professionals to optimize their impact instead?
You also have a multi-skilled team at your disposal when you work with us. There are plenty of fish in our sea, and they all have different specializations!
That means an SEO expert can perform your keyword research, a digital marketing expert can form your strategy, and a copywriter can write an eye-catching ad. Working together, they’ll ensure your PPC ads attract new customers.
Many small business owners hope they can handle their own PPC campaigns because they want to reduce costs. However, this quickly becomes a false economy!
Why? Because managing a PPC campaign is time-consuming, and the time of a small business owner is very valuable.
Rather than drowning in complex and often contradictory PPC advice online, trust the experienced marketing team at Big Fish Local.
You’ll get greater results sooner, and you won’t have to waste your time and money just to watch your PPC ads flounder.
If you’re ready to make waves with your pay-per-click advertising campaigns, get in touch with the Big Fish Local team today!
Our Process
There are three steps to Big Fish Local’s pay-per-click service:
1. Strategy
During a creative consultation, we will get to know your business and its industry. This can take place online or in one of our offices in Springfield, Dayton, and Columbus, Ohio.
Once we understand your objectives, budget, and target audience, we will be able to design an effective PPC campaign using specific keywords.
This will include choosing the most appropriate placement for your ads, whether that’s a social media platform or a search engine.
2. Implementation
Once we have a clear strategy, our creative experts will design your ads with compelling content and high-quality images that catch people’s attention and convert them into customers.
Big Fish Local will implement your campaign for you when your adverts are ready to be published.
3. Monitoring and Evaluation
Don’t worry; your campaign won’t be left treading water! We’ll dive into the data to ensure every ad performs as well as possible. If changes need to be made, we’ll make them.
We take full responsibility for your PPC advertisements, and that goes beyond simply publishing them.
What Does Big Fish Local’s Pay-Per-Click Service Include?
There are good reasons to reach out to the experts when you want to become the big fish in your pond. When you hire a professional PPC advertising service like ours, you benefit from our strategic insight. Your campaign will be designed with your specific business goals in mind.
Rather than improvise with the content of your adverts and hope for the best, you can enjoy the services of experienced copywriters who will craft them for you. Perhaps most importantly, a PPC advertising service will manage and monitor your campaign. This is time-consuming but crucial work that you thankfully won’t have to worry about.
You may choose to place PPC adverts on one, many, or all of the following platforms:
- Microsoft
- Yelp
Pay-Per-Click FAQs
What is PPC Advertising?
PPC advertising stands for “pay-per-click” advertising. It means if you run an ad campaign, you only pay when someone actually clicks on your ad. It’s a way to get more visitors to your website. Your ads are tied to specific search terms and show up when someone searches for those terms.
How Do PPC Ads Reach My Target Audience?
To target your audience, we use keywords they’re likely to search for. We can also specify who sees your ad based on age, gender, location, and even the time they’re most likely online.
How Do PPC Ads Benefit My Business?
PPC ads can go live quickly, aren’t affected by SEO algorithms, can bring a good return on investment, allow you to target specific groups, and you only pay if someone clicks on your ad.
Where Can You Find PPC Ads?
You can find PPC ads on platforms like Google, Facebook, Microsoft, Instagram, Pinterest, and Yelp. Depending on how your audience accesses the site, these ads might appear at the top of the page or on the side.
Is PPC Right for My Business?
Wondering if PPC could work for you? Reach out to Big Fish Local. We’ll discuss your goals and see how PPC could fit into your marketing strategy.
What's Included in a PPC Ad?
A PPC ad will have a headline, a description, keywords, and images. If someone who’s unfamiliar with graphic design creates your ad, it might get rejected. That’s where Big Fish Local comes in; we know how to create effective PPC campaigns.
How Do I Know Which Keywords to Use?
Our digital marketing team will do the research to find the best keywords for your PPC campaign. We’ll identify which keywords are most competitive and which will most likely reach your audience, then use those in your ads.
PPC vs. SEM: What's the Difference?
PPC is a form of SEM, or search engine marketing. SEM is an umbrella term for any advertising that uses search engines. PPC advertising is one form of SEM, just like search engine optimization (SEO) is another.
Our Guarantee
We will design and develop a unique PPC advertising strategy in line with your business goals. This will involve researching your industry, creating engaging content, and monitoring the response to each advertisement, making adjustments as necessary. You’ll see better results from your PPC ads when you work with Big Fish Local.
