As summer turns to fall, it’s important for local businesses to suit their social media strategies for the season. Seasonally relevant content can help simultaneously keep your current followers engaged and capture new ones.
It’s common knowledge that the best way to boost engagement levels is to give potential followers something timely and seasonal to engage with. In today’s blog post, the team at Big Fish Local will walk you through how we create fall-themed social media content that sparks interest in your company, builds rapport, and shows the world why your products and services are a worthwhile investment.
The Power of Visuals
We live in a society that judges the quality and trustworthiness of a company by skimming its content. And, since more and more people are using social media to shop, catching their attention mid-scroll is key. To stop skimmers in their tracks and turn clickers into clients, you can enlist Big Fish Local to create stunning fall-themed visuals to complement your content.
Whether you want a graphic to advertise your Halloween sale, a fall-themed chart to showcase the benefits of your services, or a version of your logo in autumnal reds, oranges, and browns, our graphic designers are here to help! Our team can meet with you in person or via Zoom to discuss all your fall content needs. Message us here to get in touch!
Creating Interactive Content
What does social media engagement mean, exactly? Engagement is anything that makes your followers stop what they’re doing and react to your post. Engagement can include liking a post, leaving a comment or review, or clicking a link to fill out your website’s contact form.
Most business owners know increased engagement is the goal, but they’re too busy running their company to craft a seasonal social media strategy. That’s where we come in; here at Big Fish Local, we create posts that both current and potential followers want to interact with, including but not limited to:
- And more!
Telling a Story
Those of us in the digital marketing world have all heard the adage, “Marketing is just telling a story.” But how does that apply to your company’s fall social media plan? That depends heavily on your industry and brand voice. For example, pictures of children playing in a leaf pile would work well for a nonprofit or church but feel out of place on a plumbing company’s page.
Even though every company is different, here are some tips and tricks that work for almost everyone:
- Goofy Office Events: do you host a fun event every year, such as a Halloween costume contest? Post the pictures online and ask your followers to vote for their favorite!
- Personal Anecdotes: if something funny, exciting, or heartwarming happens in the office, post about it! Sharing real stories can make your company account feel personal.
- About Us Posts: create a series of posts to introduce your staff and explain how their job helps the customer! It’s easier to like a company when you can put faces to the name.
Boost Social Media Engagement with Big Fish Local!
Fall-themed social media content can be a powerful tool to boost your online presence. At Big Fish Local, our team can craft customized posts with eye-catching visuals, engaging content, and a brand identity that reflects who you are as a company. To see what a customized social media plan can do for you, call Big Fish Local at 855-935-4999 or message us here. We can’t wait to work with you this fall!