Digital Marketing

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How to Measure the Success of Your Marketing Campaigns

Tips from a Marketing Firm in London, OH Marketing is essential for small businesses looking to grow, but many business owners struggle with one critical question: How do you measure the success of your marketing efforts? Without tracking the right metrics, it’s difficult to know if your marketing budget is being spent effectively or if

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What Skills Does a Digital Marketing Agency Need?

Businesses rely on digital marketing agencies to navigate the complexities of online advertising, search engine optimization, content marketing, and social media. A digital marketing agency must possess a combination of technical, analytical, and creative skills to drive results and help businesses stand out in a competitive market. At Big Fish Local, we specialize in helping

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Is Google Ads Manager Worth It? A Deep Dive for Small Businesses

When it comes to online advertising, many businesses struggle with the same question: Is Google Ads Manager worth it? Google Ads Manager is a powerful tool designed to help businesses create, manage, and optimize their online ad campaigns. However, if not used correctly, it can become overwhelming and costly. At Big Fish Local, we specialize

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In-House Marketing vs. Hiring a Marketing Agency

Which is Better for Your Business? When it comes to growing your business, marketing plays a critical role. For many small businesses, the big question is whether to build an in-house marketing team or hire an external marketing agency. Both approaches have their advantages and challenges, but understanding which one aligns best with your goals

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Why a Marketing Firm Should Be Part of Your Team in 2025

Setting the Stage for Holiday Marketing Success The holiday season is a critical time for businesses, offering unparalleled opportunities to boost sales, build brand awareness, and strengthen customer loyalty. However, crafting and executing a successful holiday marketing campaign requires expertise, creativity, and strategic planning—something many businesses struggle to handle amidst their year-end hustle. That’s where

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The Benefits of Updating Your Website’s SEO For the New Year

Search Engine Optimization (SEO) is an essential aspect of maintaining a successful online presence. As we approach the end of the year, there is a unique opportunity for businesses to refresh their SEO strategies. Preparing your website for the new year can provide numerous advantages, ensuring your business remains visible, competitive, and ready to capture

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Holiday Ad/Social Media Plan

Crafting Engaging Holiday Ads: Tips to Capture Attention

During the holiday season, shoppers are ready to buy, but they’re swayed more by emotional connection than by promotional hype. With more consumers turning to online shopping rather than in-store visits during mega-sales, creating effective digital advertising is more essential than ever. For businesses looking to boost holiday sales, a strategic approach to holiday advertising

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Using Marketing Sonar to Enhance Your New Year Marketing

As the new year approaches, businesses look for fresh ways to revamp their marketing strategies and stay ahead of the competition. One of the most effective tools for guiding this process is Big Fish Local’s Marketing Sonar. This comprehensive digital marketing audit helps small businesses fine-tune their approach, ensuring their efforts are not only strategic

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SEO vs. Paid Advertising: Where Should Your Business Invest?

In the world of digital marketing, small businesses often grapple with a key decision: should they invest in SEO or paid advertising? Both strategies offer unique benefits and challenges, and understanding which one aligns best with your business goals is crucial to maximizing your budget and reaching your target audience. In this blog, we will

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