Seth

BFL_Photo

How Google’s Helpful Content Update Changed the SEO Landscape For the Better

Although Google’s algorithm updates are dreaded by most marketers, they are actually designed to make the world of online search a better place. Google’s most recent update, The Helpful Content Update, is arguably their most useful algorithm update to date, benefiting both searchers and businesses alike.  If you are unfamiliar with this new Google update,

How Google’s Helpful Content Update Changed the SEO Landscape For the Better Read More »

BFL_Photo

What 2022’s Marketing Statistics Could Mean for 2023 & Beyond

Relevant, up-to-date statistics are important for any marketing strategy. Without these statistics, a company is effectively blindfolded as they throw their budget at the target. They can get fortunate and hit this target, but the more likely scenario is a big chunk of cash being wasted.  By taking the blindfold off and analyzing current statistics,

What 2022’s Marketing Statistics Could Mean for 2023 & Beyond Read More »

Pay Per Click Mouse Concept

What is PPC Advertising? Exploring the Basics of Pay-Per-Click Advertising

As a powerful digital marketing tool, pay-per-click (PPC) advertising allows businesses to reach their desired audiences and generate viable leads.  This blog post examines what PPC is, how it works, and why you should consider using it to optimize your business. Read on to understand the potential of implementing PPC advertising to take your digital

What is PPC Advertising? Exploring the Basics of Pay-Per-Click Advertising Read More »