Today, we’re releasing the first in a two-part series to help you plan your paid advertising initiatives. As paid content will continue to grow in its importance in the coming years, we thought an end-of-the-year/prepare-for-2023 checklist would help many of our readers with their upcoming marketing planning. Let’s start by focusing on Pay-Per-Click through Google […]
Are you a small business owner considering launching a new (or revamped) website? Awesome, we’d love to help you with that! However, we also understand there are times you may need to handle it yourself. That’s why we’ve put together this list of 4 website design tips to guide you along the way. Images are
Developing an effective SEO strategy for your website doesn’t have to be stressful. It’s true that Google and other search engines routinely update their algorithms. These changes are meant to produce better search engine results. Sometimes, the updates require a rethinking of your approach. However, these four easy SEO tips will stand the test of
Marketing success is top of mind for all companies. Getting your message in front of the right people takes time and effort as well as careful planning. In addition, the rules of marketing continue to change with the launch of newer platforms (such as TikTok) or ongoing changes within search engine algorithms. In addition, offline
Have you ever wondered if it’s possible to improve your social media presence? Of course it is — it simply takes some proactive planning and strategy development. Today, we’re going to unpack five ways to improve your social media presence. However, as a sixth bonus tip before we even get started, we want to encourage
Every brand wants to grow its exposure. For profit-based businesses, this almost universally means that they need to improve sales. Even non-profit organizations understand the importance of building a robust SEO strategy through initiatives such as those designed to boost donor awareness. But how exactly can SEO improve sales? Here are six considerations to keep
Are you attempting to execute your own SEO? You may have already realized that it’s a tough thing to learn alone. For a start, a lot of the advice online is outdated or contradictory. There’s also a risk that you’re given bad advice and you end up using black hat tactics. If you’re not sure
Black Hat SEO Tactics: What Are They and Why Should They Be Avoided? Read More »
If you associate digital marketing with the cutthroat world of business then you’d probably never consider how it could serve a church. However, you may be surprised to learn that many churches are embracing digital marketing, having realized what it can achieve for their organizations. Read on for 5 reasons that churches should be cultivating
5 Reasons Churches Should Embrace Digital Marketing Read More »
If you’re spending time on your business’ social media presence, you want to be sure that you’re making progress, not wasting your time. Here are 10 signs that your hard work is paying off, and some tips to try if you’re not quite generating the results you want. Like a share, a mention can expose
It’s almost summer! With the right digital marketing strategies, you’ll be able to turn the heat up and make a splash this season. We asked our team to come up with some fun-in-the-sun ideas to keep your online presence cool over summer. Here is what they suggested. Even if your products and services aren’t particularly
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